Senior Manager, Field Marketing

Zappi is a consumer insights platform that helps brands make faster, smarter, consumer-driven decisions through AI-powered software. The Field Marketing Manager will own the planning and execution of global in-person and virtual events, collaborating with Marketing, Sales, and Customer Success to engage audiences, support growth goals, and deliver high-quality customer experiences.

Responsibilities:

• Own end-to-end execution of Zappi’s event calendar, including industry conferences, trade shows, customer events, executive dinners, webinars and other in-person or virtual experiences
• Develop event plans, timelines and project briefs, coordinating all of the moving pieces required to deliver events on time and to a high standard
• Manage event logistics including venues, catering, AV, booth requirements, signage, shipping, promotional materials, attendee registration and onsite coordination
• Partner with the broader Marketing team to develop event messaging, creative assets, promotional plans and pre- and post-event communications
• Work closely with Sales and Customer Success to identify target accounts and customers, drive attendance and ensure strong follow-up after events
• Support Zappi speakers and customer participants, coordinating briefing materials, presentations, schedules and logistics to create a great speaker experience
• Manage relationships with event organizers, venues, agencies and other external vendors, ensuring deliverables, timelines and budgets are met
• Manage event budgets and track costs, invoices and spend to ensure programs are delivered efficiently
• Be the key point of contact onsite for Zappi events, proactively solving problems and ensuring attendees, speakers and internal stakeholders have a great experience
• Develop creative ways to bring Zappi’s distinctive brand and personality to life at events and create experiences people remember
• Track and report on event performance, including attendance, engagement, leads, opportunities and other relevant success measures
• Lead post-event debriefs and use learnings and performance data to continuously improve future events
• Maintain event processes, calendars, documentation and tools to help the team work efficiently and consistently across programs

Requirements:

• Experience in events, event marketing, field marketing or experiential marketing, within a B2B environment
• Demonstrated experience managing events from planning through onsite execution and post-event follow-up
• Strong project management skills with the ability to manage multiple events, deadlines and stakeholders simultaneously
• Excellent attention to detail and organizational skills—you're comfortable keeping track of lots of moving pieces without losing sight of the bigger picture
• Experience working with external vendors, venues, event organizers and agencies
• Strong written and verbal communication skills and confidence working with stakeholders across different teams and levels of seniority
• Experience collaborating cross-functionally with Sales, Customer Success and broader Marketing teams
• Commercial mindset and an understanding of how events contribute to demand generation, customer engagement and pipeline
• Comfortable using data and event performance metrics to understand what worked and identify opportunities for improvement
• Resourceful and calm under pressure, with the ability to solve problems quickly when plans inevitably change
• Willing and able to travel to support events when required
• Experience with CRM, marketing automation and/or event management platforms is a plus!