Integrated Marketing Manager

Bobbie makes European-style organic infant formula and advocates for parental leave, formula supply security, and feeding equity. The Integrated Marketing Manager will coordinate omnichannel campaign planning and execution, manage the integrated marketing calendar, and connect marketing and creative teams to deliver consistent brand campaigns and measurable growth.

Responsibilities:

• Support omnichannel campaign planning and execution, ensuring tactics and deliverables align with campaign briefs
• Manage the integrated marketing calendar across launches, campaigns, promotions, and key moments
• Coordinate timelines, channel deliverables, and briefing workflows in Asana with cross-channel partners
• Serve as the main marketing contact for creative project management and operations on campaign rollout, messaging, and deliverables
• Partner with marketing leads on campaign reviews, analyzing performance and applying lessons to future campaigns
• Track and report on the competitive landscape across channels each month

Requirements:

• At least 5 years performing Marketing Manager responsibilities
• Experience using Asana and Figma
• Strong organization and attention to detail, with the ability to manage multiple priorities under tight deadlines
• Ability to connect high-level strategy with the day-to-day details of marketing operations
• Alignment with Bobbie's values of bold action, learning, care for the details, and respect for different perspectives
• ideally in a startup environment or at a consumer packaged goods brand
• eCommerce or direct-to-consumer experience is a plus