Senior Product Marketing Manager, Internal & Cloud Pentesting

Horizon3.ai is a remote cybersecurity company developing the NodeZero platform to help organizations identify exploitable weaknesses, validate remediation, and continuously prove resilience. The Senior Product Marketing Manager will own the go-to-market strategy for NodeZero’s Internal and Cloud Pentesting portfolio, including positioning, launches, technical content, enablement, market intelligence, and performance measurement.

Responsibilities:

• Own the end-to-end product marketing strategy, positioning, messaging, and launch plans for NodeZero Internal and Cloud Pentesting
• Define the portfolio narrative across internal networks, Active Directory and identity, AWS and Azure environments, Kubernetes, hybrid-cloud attack paths, and related exposure-validation use cases
• Translate the “hack, fix, verify, repeat” operating model into clear value propositions for CISOs, security leaders, SecOps, ITOps, cloud-security, identity, vulnerability-management, and offensive-security teams
• Build persona-specific messaging and conversion paths for Enterprise, Mid-Market, and Commercial segments, including both technical champions and executive buyers
• Develop annual and quarterly GTM plans that connect product priorities to pipeline creation, win-rate improvement, customer adoption, expansion, and measurable risk-reduction outcomes
• Lead product launches and major capability releases from market insight and narrative development through enablement, campaign activation, and post-launch performance review
• Turn complex offensive-security capabilities into technically credible, differentiated, and commercially useful stories
• Explain how NodeZero safely discovers exploitable weaknesses, chains attack paths, validates impact, and verifies remediation across internal, cloud, identity, and hybrid environments
• Develop proof-first content including solution briefs, technical blogs, buyer’s guides, product pages, demo narratives, webinars, customer stories, analyst materials, and executive-facing POVs
• Build a repeatable library of evidence around production safety, agentless deployment, recurring testing, attack-path visibility, prioritized remediation, and one-click verification
• Collaborate with Attack Research, Product, Engineering, and Customer Success to turn new capabilities, customer outcomes, and validated findings into compelling market-facing content
• Maintain messaging discipline across product, corporate, demand-generation, field, partner, and customer-facing materials
• Own the technical enablement motion for account executives, SDRs, solutions engineers, customer success teams, and channel partners
• Create and maintain sales plays, discovery guides, qualification frameworks, competitive responses, objection handling, battlecards, demo scripts, training, and certification materials
• Help the field clearly differentiate autonomous pentesting from vulnerability scanning, breach and attack simulation, periodic manual pentesting, and point solutions that assess cloud or identity risk without proving exploitability
• Equip sellers to connect practitioner-level proof—attack paths, lateral movement, privilege escalation, cloud pivots, and verified fixes—to executive outcomes such as reduced exposure, faster remediation, and defensible security assurance
• Partner with Demand Generation, Field Marketing, Alliances, and Sales Operations to activate campaign-in-a-box programs and measure contribution to pipeline and revenue
• Establish feedback loops with Sales, Solutions Engineering, and Customer Success to identify friction in evaluation, onboarding, adoption, renewal, and expansion
• Serve as the market and customer voice for the Internal and Cloud Pentesting portfolio, bringing buyer needs, competitive pressure, field feedback, and customer evidence into product planning
• Partner with Product Management and Engineering to prepare launches, clarify feature value, and ensure roadmap investments are connected to meaningful customer problems
• Conduct customer, prospect, and field interviews to understand buying criteria, technical objections, usage patterns, and unmet needs
• Monitor changes in cloud security, identity security, exposure management, autonomous pentesting, CTEM, and the broader offensive-security market
• Contribute to analyst briefings, industry events, customer advisory activities, and thought leadership that advance Horizon3’s position from point-in-time assessment to continuous, evidence-based proactive security
• Define success metrics for product launches, content, enablement, pipeline influence, competitive performance, adoption, and customer outcomes
• Use Salesforce, product analytics, win/loss insights, and field feedback to evaluate performance and improve GTM programs
• Create clear reporting for marketing and revenue leadership, including what is working, where the portfolio is encountering friction, and what actions should follow
• Build scalable processes, templates, and operating rhythms that make product marketing a repeatable revenue driver rather than a series of one-off deliverables

Requirements:

• As a remote-first company, we require a minimum 25Mbps consumer-grade broadband connection
• 8+ years of B2B product marketing experience, with meaningful experience launching and scaling complex technical products in a high-growth SaaS or cybersecurity company
• Demonstrated success owning product strategy, positioning, launches, content, enablement, and performance measurement across a product line or portfolio
• Strong cybersecurity fluency, with practical understanding of internal penetration testing, cloud security, identity and Active Directory, Kubernetes, hybrid environments, attack paths, and remediation validation
• The ability to engage credibly with penetration testers, red-teamers, cloud-security engineers, SecOps practitioners, product leaders, and CISOs
• Exceptional written and verbal communication skills, including the ability to turn technical evidence into clear, differentiated, value-driven messaging
• A track record of influencing cross-functional teams without relying on direct authority and of bringing structure to ambiguous, greenfield work
• Experience building sales enablement programs that improve field confidence, competitive win rates, and customer conversion
• Demonstrated capability to manage high-stakes launches, cross-functional lifecycles, and performance frameworks with a clear ROI lens
• Proficiency with Salesforce, product analytics, and other tools used to measure launch performance and pipeline attribution
• Highly adaptable with a sense of urgency: you execute effectively in a quickly evolving, cross-functional environment with a high level of ownership
• Ownership and organization: you deliver high-quality, detailed work and follow important initiatives through to measurable outcomes
• Creative self-starter: you are comfortable defining what great looks like, developing your own solutions, and operating without perfect information
• Influential communicator: you can align peers and cross-functional leaders around a clear point of view and move work forward
• Evidence-based marketer: you prefer proof, customer outcomes, and measurable impact over generic claims or unsupported hype
• This role requires up to 20% travel for key product launches, major industry events, customer interviews, sales-team engagement, and internal offsites
• Experience as a penetration tester, security practitioner, solutions engineer, security architect, technical writer, or technical product marketer
• Hands-on familiarity with AWS, Azure, Kubernetes, Entra ID, Active Directory, vulnerability-management, breach and attack simulation, or exposure-management platforms
• Experience marketing autonomous security, offensive security, cloud security, identity security, infrastructure security, or adjacent enterprise cybersecurity products
• Experience working in an account-based marketing motion with highly targeted enterprise personas
• Experience supporting analyst relations, executive thought leadership, customer advisory programs, or major industry events