Product Brand Marketing Manager (Power Tools) - Remote

Harbor Freight Tools is seeking a Manager, Product Brand Marketing to lead customer-facing brand strategy for one or more private-label power tool brands. The role develops brand priorities, positioning, messaging, and integrated go-to-market plans while coordinating cross-functional activation across marketing channels, stores, digital platforms, and content teams.

Responsibilities:

• Lead the cross-functional brand workcell, setting priorities, surfacing decisions, resolving dependencies, and driving follow-through
• Own integrated go-to-market plans for major and minor product launches, including positioning, messaging, timing, creative, channels, stores, and digital readiness
• Develop brand strategy, priorities, platforms, campaigns, and growth
• Drive consistency across product messaging, claims, naming, imagery, web, packaging input, and in-store expression
• Partner with Creator and Content teams to develop brand-aligned creator and content opportunities
• Coordinate activation across email, paid media, social, web, stores, and other channels
• Identify new partnerships, programs, channels, and growth opportunities
• The role is intended to own the brand system and outcomes, not routine execution or every transaction

Requirements:

• • Travel:
  Up to 10%