Search Engine Marketing Manager

Würth MRO, Safety, & Metalworking is seeking a Search Engine Marketing Manager to drive qualified pipeline, ecommerce revenue, and profitable growth. The role owns paid search and intent-based strategy, campaign execution, optimization, measurement, and cross-functional collaboration across marketing, sales, and ecommerce.

Responsibilities:

• Own end-to-end paid search and intent-based strategy across Google Ads, Microsoft Advertising, LinkedIn, and other paid channels to drive pipeline, ecommerce revenue, and profitable growth
• Build, launch, and optimize campaigns across search, shopping, Performance Max, and LinkedIn paid programs to capture high-intent B2B demand
• Manage keyword strategy, audience targeting, account structure, bidding, and budget allocation to maximize ROI and scale efficiently
• Develop and test ad copy, creatives, and messaging aligned to B2B personas (procurement, operations) and product value propositions
• Own product feed optimization (titles, attributes, taxonomy) to improve visibility and performance in shopping campaigns
• Partner with ecommerce and UX teams to optimize landing pages and onsite conversion (CRO), including checkout and product detail pages
• Drive both lead generation (RFQs, quote requests, account sign-ups) and transactional performance (conversion rate, AOV, revenue)
• Monitor and optimize to key KPIs including CPL, ROAS, CAC, pipeline contribution, and revenue
• Leverage audience targeting, remarketing, and account-based strategies to improve conversion rates across the funnel
• Analyze performance data and translate insights into actionable recommendations for marketing, merchandising, and sales
• Ensure accurate tracking and attribution across platforms (e.g., Google Analytics, CRM systems)
• Collaborate with sales and marketing teams to align SEM and LinkedIn strategies with campaigns, promotions, and ABM initiatives
• Test and scale new opportunities (e.g., new channels, bid strategies, audience segments) to unlock incremental growth
• Manage agency or vendor relationships as needed, ensuring performance accountability and continuous optimization
• Provide regular reporting and executive-ready insights on performance, trends, and growth opportunities

Requirements:

• Applicants must have a solid 5 years' experience working for a product-based business handling search engine marketing to be considered for this role
• 5–8+ years of hands-on experience working in a product-based business in paid search / performance marketing within B2B and ecommerce environments
• Proven success managing and scaling campaigns in Google Ads, Microsoft Advertising, and LinkedIn
• Experience driving both lead generation (RFQs, forms) and ecommerce outcomes (revenue, conversion rate, AOV)
• Strong experience integrating media performance with CRM platforms (e.g., HubSpot, Salesforce) to measure pipeline and revenue impact
• Advanced expertise in SEM strategy, keyword architecture, bidding algorithms, and audience targeting across search and paid social
• Deep analytical skillset with ability to manipulate and analyze large datasets (Excel, SQL preferred; experience with BI tools)
• Strong understanding of attribution modeling, incrementality testing, and full-funnel performance measurement
• Hands-on experience with tracking frameworks, tagging, and data pipelines (conversion tracking, pixels, offline conversions, APIs)
• Proficiency in Google Analytics (GA4), including event-based tracking, funnel analysis, and audience segmentation
• Ecommerce expertise including product feed optimization, shopping campaigns, and conversion rate optimization
• Ability to connect media performance to business outcomes (CPL, CAC, ROAS, pipeline, revenue) and optimize accordingly
• Experience with A/B testing, experimentation frameworks, and continuous optimization methodologies
• Strong understanding of B2B buying behavior, long sales cycles, and account-based marketing (ABM) strategies
• Excellent problem-solving skills with a bias toward data-driven decision making and continuous improvement
• Effective cross-functional collaboration with marketing, sales, ecommerce, and data/engineering teams
• The role can be filled either hybrid schedule in Columbus, OH or remote in the vicinity of either Chicago, IL or Charlotte, NC
• Bachelor's degree in marketing, Business, Analytics, Computer Science, or related field required; advanced degree a plus