Shopper Marketing & Commercialization Manager

Halfday Iced Tea is hiring a Shopper Marketing & Commercialization Manager to turn retail distribution into product velocity. The role owns shopper marketing, trade and couponing, field and sampling programs, and commercialization readiness, while partnering with Sales and coordinating tactical retail media with Growth.

Responsibilities:

• Shopper Marketing: Own displays, features, secondary programs, shopper toolkits, and retailer-specific activation that drive trial at the point of purchase
• Coupon & Trade Orchestration: Run digital and print coupons, clearing house, trade tools (•e.g.•, •Vividly•), offer strategy, redemption tracking, and Finance / Sales alignment
• Field & Sampling: Manage demo and sampling programs tied to key resets
• Commercialization: Take the handoff from Brand & Content after product development and own PIM, retailer portals, item setup, POS, sell sheets, asset trafficking, and launch readiness with Sales
• Sales Partnership: Serve as the primary marketing point of contact for Sales, building retailer-facing sell-through, velocity, incrementality, and category-recruitment stories from SPINS / Circana and account data
• Retail Media (•tactical)•: Run account level, tactical retail media and digital shelf within Growth’s framework, supplying shopper and coupon data to Growth, who owns strategy and management of Amazon, Target, and Walmart’s platforms

Requirements:

• 4–6+ years in shopper, trade, retail, or customer marketing in CPG
• Managed sampling and demo programs against retailer reset cycles
• coupon / clearing-house and trade-promotion experience
• Fluent in SPINS, Circana, Nielsen, and retailer scorecards
• able to turn data into buyer-facing stories
• Experience with PIM / item setup, retailer portals, POS, sell sheets, and launch readiness
• Comfortable as the primary marketing POC for Sales and operating hands-on without a large team
• sets priorities by velocity impact and launch timing
• SPINS, Circana / Nielsen; retailer portals; PIM; Vividly or comparable trade tools; clearing-house / coupon platforms; PTS or demo platforms; UNFI / KeHE portals; Excel & PowerPoint
• ideally beverage or food
• Vividly or comparable a plus
• Relationships with Walmart, Target, Whole Foods, UNFI, or KeHE are a strong plus