Field Marketing Manager

Office Pride Commercial Cleaning Services is seeking a Field Marketing Manager to develop and lead local B2B marketing programs across its national franchise network. The role supports franchisee lead generation and revenue growth, leads the annual franchise conference, and manages marketing communications and social media.

Responsibilities:

• Develop and execute scalable local B2B marketing programs that drive lead generation and customer acquisition
• Establish relationships with industry associations, professional networks, and business organizations to create local marketing opportunities
• Develop and manage email marketing campaigns, including segmentation, copywriting, execution, and performance tracking
• Create marketing tools, campaigns, and resources that franchise owners can implement in their local markets
• Partner with franchise owners and regional teams to identify growth opportunities and improve marketing effectiveness
• Measure program performance, adoption, and ROI to continuously improve results
• Lead the planning and execution of Office Pride's annual franchise conference
• Manage conference budgets, timelines, vendors, logistics, and communications
• Coordinate programming, sponsorships, and attendee experiences with internal stakeholders
• Evaluate conference performance and identify opportunities for improvement
• Write, edit, and proofread marketing emails, website content, and promotional materials
• Ensure all content is compelling, accurate, grammatically correct, and aligned with brand standards
• Manage the corporate social media calendar and coordinate content across relevant platforms
• Highlight franchisee achievements, company news, and industry expertise through social media

Requirements:

• Bachelor's degree in marketing, communications, business, or a related field
• 5+ years of B2B marketing experience, preferably in field marketing, demand generation, or local marketing
• Proven experience developing marketing programs that generate leads and support revenue growth
• Strong email marketing, copywriting, editing, and proofreading skills
• Experience managing conferences, corporate events, or complex marketing projects
• Excellent project management, communication, and relationship-building skills
• Exceptional attention to detail, organization, and ability to manage multiple priorities
• Experience with marketing automation, CRM systems, and campaign performance reporting
• Experience in franchising, commercial services, or facility management
• Experience developing industry association partnerships and local marketing programs in the commercial services sector