Content Marketing Manager

HackerOne is hiring a Content Marketing Manager to lead key parts of its content program, including the blog, annual research, search optimization, and editorial standards. The role turns cybersecurity expertise and research into clear, engaging content and uses audience insights and performance data to guide content strategy.

Responsibilities:

• Manage the HackerOne blog, including the editorial calendar, story development, publishing, optimization, and performance tracking
• Lead the development of HackerOne’s annual research and flagship reports, finding the strongest stories in our data and working with internal experts and partners to turn those insights into compelling narratives
• Find stories across HackerOne by interviewing subject matter experts, asking the right questions, and identifying perspectives that can strengthen our thought leadership
• Turn complex cybersecurity topics into clear, engaging content for security leaders without losing the substance or expertise behind them
• Help execute our answer engine optimization (AEO) and search engine optimization (SEO) strategy, using search data and audience insights to identify opportunities and improve content performance
• Maintain and apply HackerOne’s Style Guide to ensure our content is clear, consistent, and distinctly HackerOne
• Manage the content intake process, helping teams sharpen ideas, prioritize requests, and move strong stories from concept to publication
• Multiply the impact of our best stories by adapting content for campaigns, social media, and audience engagement
• Measure content performance and use those insights to understand what resonates with our audience and inform what we create next
• Use AI tools throughout the content process to support research, idea development, drafting, editing, optimization, and repurposing while maintaining strong human editorial judgment

Requirements:

• 3+ years of experience in content marketing, editorial, journalism, or a related role
• A strong storyteller with demonstrated experience finding an interesting angle, building a clear narrative, and making complex subjects engaging and accessible
• Excellent writing, editing, and interviewing skills, with strong editorial judgment and attention to detail
• Experience developing research-driven content, reports, or thought leadership and turning data and expert insights into stories for a specific audience
• Experience managing a content program, publication, or editorial calendar
• Experience with SEO and/or AEO, including keyword research, content optimization, and performance measurement
• Experience using AI tools to support content creation, research, optimization, or other marketing workflows
• Strong collaboration and project management skills, with the ability to work across teams and bring ideas from concept to publication
• Visa/work permit sponsorship is not available
• Experience creating content for B2B technology, cybersecurity, or another technical industry
• A background in journalism, editorial, research, or another field where interviewing and story development are core skills
• Familiarity with content and search performance tools such as Google Analytics, SEMrush, or similar tools
• Experience adapting stories and content for social media and other marketing channels
• Experience partnering with product marketing, demand generation, communications, or product teams
• Curiosity about how search, AI, and changing audience behaviors are reshaping content and storytelling