Senior Marketing Manager, Branded Content

Avari is hiring a Senior Marketing Manager, Branded Content to shape the brand’s content strategy across social, web, partnerships, and guest experiences. The role leads national and influencer partnerships, oversees creative consistency across markets, and manages the Content & Community Manager.

Responsibilities:

• Own the social channel strategy across Instagram, TikTok, LinkedIn, and Facebook, including the content calendar, formats, and targets, that is responsible for building awareness and relevance of Avari
• Lead website travel content for our blog to help support search visibility and direct bookings on Stayavari.com
• Set clear goals for reach, engagement, and traffic, and report monthly on what's working
• Plan and direct resort photography at some of Avari's most popular resorts, managing photographers, shot lists, schedules, and the asset library. Ensure this content can feed our social channels, in addition to the website and booking listings
• Manage in-home branded items, such as doormats, pet bowls, and welcome materials from vendor sourcing to rollout. The roadmap is yours to build and own
• Partner with Operations on guest gifts, advising on what to give, how it's branded, and how it fits the guest experience
• Lead national brand partnerships, from identifying partners through negotiation, launch, and measurement
• Build and run the influencer and creator program: sourcing, briefs, contracts, content rights, and performance reporting
• Manage and develop the Content & Community Manager, setting priorities and reviewing work
• Bring content from local market teams into a single plan for the brand

Requirements:

• 7+ years in brand, content, or social marketing, with at least 2 years leading partnerships or influencer programs
• Deep fluency in social media advertising. You know the platforms, formats, and algorithms inside and out; you're always first to see where trends are heading, and you turn them into content opportunities for your brand(s)
• A passion for both creative excellence and creative effectiveness. You bring sharp attention to detail to every piece of work; you'll happily debate word choices and shot lists, and you love connecting the data back to consumer behavior and business metrics
• A track record of shaping content strategy, not just executing it. Your portfolio shows strategies you helped define and the creative you directed to bring them to life, with results. You're as comfortable setting direction with leadership as you are rolling up your sleeves on the work
• Experience managing creative production with agencies, photographers, and vendors, on time and on budget
• Experience managing or mentoring at least one direct report
• Comfort with social and web analytics, and with turning data into decisions
• Ability to juggle national priorities and local market requests across many locations
• Experience in hospitality, travel, or vacation rentals
• Experience with travel or destination content written for search
• Experience with branded merchandise or guest amenity programs
• Familiarity with HubSpot, a CMS, and creator or influencer platforms
• Photo or video production skills of your own