Sr. Director, Growth Marketing

Henry Schein One develops dental technology, and this role owns the full revenue funnel for its dental SaaS customer segments. The Sr. Director leads demand generation and account-based marketing across SMB and enterprise segments, oversees marketing technology and analytics, and aligns pipeline efforts with Sales, Customer Success, and other teams.

Responsibilities:

• Own pipeline generation goals for solo and small-group dental practices across inbound, outbound, digital, and lifecycle programs
• Instill test-and-improve energy across the team, proactively testing new strategies, channels, tools, and AI applications rather than defending the status quo
• Drive continuous improvement in lead-to-booking conversion, CAC, and channel ROI across paid, organic, and marketing automation programs
• Partner with Commercialization and Product Marketing to align strategy, messaging and content
• Own pipeline generation goals for enterprise DSOs across inbound, outbound, digital, and lifecycle programs
• Lead a tiered account-based marketing program, targeting priority accounts, informed by intent data, account segmentation, and multi-stakeholder buying groups
• Partner with Commercialization and Product Marketing to align strategy, messaging and content
• Own the marketing technology stack (marketing automation, attribution, reporting) supporting both segments
• Lead the enhancement of attribution and pipeline measurement
• Deliver regular funnel, pipeline, bookings, and campaign ROI reporting to marketing, sales, and executives
• Up-level the sophistication of channel-level performance measurement across the team
• Serve as the point of accountability for Marketing: pipeline coverage and forecasting with Sales and Customer Success leadership
• Partner with Commercialization, Product Marketing, Brand, and Sales Enablement to ensure consistent positioning and handoff
• Represent the combined SMB + DSO growth engine in business reviews with leadership
• Lead a multi-disciplinary Growth Marketing organization including Demand Generation, Account-Based Marketing, Marketing Operations, and Analytics. Directly leads senior marketing leaders and managers while providing strategic direction to a broader team responsible for pipeline generation across SMB and enterprise customer segments
• Set clear goals and operating rhythms that let each function move at its own pace while rolling up to one integrated pipeline number

Requirements:

• 12–15 years of progressive experience in B2B SaaS demand generation, growth marketing, or revenue marketing, including 5+ years leading teams
• Demonstrated ability to partner with Sales leadership on pipeline coverage, forecasting, and funnel conversion — not just campaign execution
• Proven track record owning pipeline and revenue targets across multiple segments or buying motions (e.g., SMB/self-serve and enterprise/named-account)
• Strong analytical rigor, comfortable defending program ROI and pipeline math to executive leadership
• Hands-on experience building or scaling account-based marketing programs — segmentation, tiering, intent signals, and cross-channel orchestration
• Strong fluency with marketing automation and CRM platforms (e.g., Marketo, Salesforce) and marketing attribution tooling
• Outstanding management and leadership skills and ability to attract, retain, motivate, develop, mentor and coach team members for high performance; good conceptual skills
• Outstanding verbal and written communication skills and ability to resolve disputes effectively and efficiently
• Outstanding presentation and public speaking skills
• Mastery independent decision making, analysis and problem solving skills
• Understand, interpret and act on financial information and external trends that contributes to business profitability
• Plan, manage and create strategy around complex projects; understand available resources, develop timeline, budget and assign areas of responsibility
• Lead teams to achieve company goals and solve complex business issues in creative and effective ways
• Mastery planning and organizational skills and techniques
• Communicate effectively with senior management and key stakeholders
• Excellent negotiating skills and ability to effectively manage strategic alliances, joint ventures and outsourced relationships
• Ability to influence, build relationships, understand organizational complexities, manage conflict and navigate politics
• Broad professional and managerial skills with a full understanding of industry practices and company policies and procedures
• Lead and develop virtual teams
• Mastery in multiple technical and business skills
• Excellent strategic planning skills
• Experience in dental, healthcare, or healthcare-adjacent B2B SaaS preferred