Growth Marketing Strategist

Skillable is hiring a Growth Marketing Strategist to own pipeline strategy and execution for new customer acquisition and expansion within existing accounts. The role designs and measures repeatable sales, demand-generation, and GTM programs while partnering across Sales, Marketing, RevOps, Customer Success, Product Marketing, and Finance.

Responsibilities:

• Help own the net-new logo growth strategy, including ICP definition, segmentation, prioritization, and coverage models
• Design and launch repeatable sales plays for pipeline creation (vertical plays, use-case plays, competitive takeout plays, event-driven plays)
• Design and run expansion plays for existing customers (cross-sell, upsell, new teams and use cases), in partnership with Customer & Expansion Marketing and Customer Success
• Translate company growth goals into clear top-of-funnel and expansion programs sellers can execute consistently
• Utilize the portfolio of AI agents and automated workflows that support account research, buying signals, account playbooks, pre-call prep, and pipeline reporting
• Design agent-ready plays with clear triggers, audiences, data sources, seller actions, success metrics, and quality standards
• Run plays on a consistent cadence, measuring impact and determining when to iterate, scale, or retire them
• Partner with RevOps on data quality, CRM hygiene, governance, and the human-in-the-loop approach that keeps sellers at the center of customer conversations
• Drive field adoption through seller and manager training and a shared library of reusable agents, skills, and prompts
• Drive inbound demand and website conversion through programs, offers, forms, testing, and optimized conversion paths that generate qualified pipelines
• Lead paid media and content syndication strategy, including channel mix, targeting, vendors, and performance
• Activate intent data and buying signals to prioritize target accounts and trigger pipeline-generating plays
• Build programs that drive qualified pipeline through outbound motions, optimized Marketing-to-Sales handoffs, and buyer engagement models
• Partner with Marketing to align campaigns, messaging, and offers with field sales execution
• Remove pipeline friction through improvements to process, tooling, enablement, and incentives
• Allocate spend across channels and plays based on pipeline return, and reallocate as performance data comes in
• Report on spend, cost per opportunity, and return on program investment
• Drive seller adoption by partnering with Enablement to translate plays into clear targeting, messaging, and executable guidance, with accountability and reporting across Sales leadership
• Own core pipeline metrics across new logo and expansion, using performance data to refine programs and deliver executive insights on pipeline health, growth risks, and opportunities
• Align cross functional teams such as Sales, Marketing, RevOps, Customer Success, Product Marketing, and Finance, setting priorities and execution while serving as a strategic thought partner to senior Sales leadership on growth strategy
• Contribute to interviewing and selecting new team members when needed
• Support and promote the company values through positive interactions with both internal and external partners and customers on a regular basis
• Other strategic business initiatives or cross-functional project involvement as required

Requirements:

• Bachelor's degree in related field (product management, marketing, business, finance, product development, project management, etc.) or relevant years of experience
• 8+ years of experience in Sales Strategy, GTM Strategy, Revenue Operations, Demand Generation, or Consulting within B2B SaaS or high-growth technology companies
• Deep experience driving net-new logo acquisition and top-of-funnel growth
• Hands-on expertise across inbound demand generation, paid media, website conversion, content syndication, and intent data
• Proven track record of designing and scaling sales programs and GTM plays that deliver measurable pipeline and revenue impact
• Experience managing marketing or program budgets with a focus on performance and ROI
• Strong analytical skills with demonstrated ability to translate complex data into clear insights, decisions, and actions
• Exceptional executive communication and storytelling skills, with experience presenting complex strategies and results to senior leadership
• Proven ability to define short- and long-term strategy for scalability, operational efficiency and to ultimately drive execution
• Demonstrated ability to prioritize and manage workload and meet project deadlines
• Proven organization skills with the ability to address short-term and long-term demands simultaneously
• High-level of confidence, integrity and professional courtesy
• Strong Microsoft suite experience, including teams or similar web conferencing and internal communication software experience
• Naturally inquisitive with a desire to learn, solve problems and dig into detailed analysis
• Thorough understanding (or willingness to learn expeditiously) of business operations and processes
• expansion or customer growth experience strongly preferred
• preferred
• Experience working in a fully remote team is preferred, but not required