Senior Product Manager (Remote)

Experian is a global data and technology company that powers opportunities for people and businesses through advanced data and technology solutions. Experian Marketing Services is seeking a Senior Product Manager to lead identity resolution products, define product strategy, manage roadmaps and commercialization, and collaborate with data science, engineering, and cross-functional teams to deliver scalable marketing solutions.

Responsibilities:

• Oversee and evolve Experian's identity resolution products that leverage our identity graphs, ensuring resolution and linkage of client inputs to applicable outputs across online and offline environments
• Translate needs into clear product and technical requirements, and work with engineering and product owners to deliver new features and enhancements
• Manage the full product lifecycle, including roadmap, pricing, go-to-market (GTM) strategy, and ongoing optimization based on performance and voice of the customer
• Monitor performance metrics (e.g., match rates, accuracy, coverage, latency), identifying opportunities to improve outcomes for clients
• Assess market needs across AdTech and MarTech, with a focus on how offline and digital identity converge to support consumer marketing use cases (e.g., measurement, activation, enrichment, attribution)
• Guide innovation projects by partnering with the Experian strategy, data science, and development teams to test new MVPs that solve market problems
• Collaborate with internal Experian teams (Sales, Marketing, Product, Data, Privacy) to ensure understanding of broader platform capabilities
• Ensure agreement on privacy, data governance, and contractual requirements across all products and use cases
• Participate in trade association working groups within the data-driven marketing ecosystem (e.g., NAI, IAB) to represent Experian

Requirements:

• 5+ years of experience in consumer marketing, with an understanding of identity resolution across offline and digital ecosystems
• 3+ years of product management experience, overseeing roadmaps and working to deliver products and enhancements
• Domain expertise in AdTech/MarTech, including 5+ years of hands-on experience with identity resolution use cases (e.g., enrichment, measurement, data append)
• Understanding of identity constructs such as PII, cookies, MAIDs, IP, hashed identifiers, and how they map across systems
• Experience with 1st party/CRM data, data quality principles, identity linkage, and customer data platforms
• Exposure to clean room environments and crosswalk solutions
• Understanding of privacy frameworks and data governance in identity-driven products
• Prior experience promoting product success in the market, driving strategy and direction for all products
• Bachelor's degree or equivalent relevant experience