Product Marketing Manager

GeoEdge helps make the digital ecosystem safer by protecting publishers, platforms, and app developers from malicious ads, scams, malware, policy violations, and other digital threats. The Product Marketing Manager will lead go-to-market strategy, product positioning, and messaging across the product portfolio while translating complex technology into clear customer value. The role will also conduct market research, develop sales enablement materials, collaborate cross-functionally, and support product launches and strategic sales opportunities.

Responsibilities:

• Own product positioning, messaging, and value proposition across GeoEdge's product portfolio
• Lead the go-to-market strategy and execution for new products, features, and major releases
• Become GeoEdge's internal expert on the ad security and digital advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities
• Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities
• Act as the voice of the customer by bringing market insights directly into Product discussions
• Partner closely with Product Managers throughout the product lifecycle — from discovery and validation to launch and adoption
• Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging
• Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand
• Support Sales on strategic opportunities, customer presentations, and competitive deals
• Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy

Requirements:

• 5+ years of experience in Product Marketing, Product Management, or a similar go-to-market role within a B2B technology company
• Proven experience marketing complex technical products — experience with cyber or similar deep-tech products is an advantage
• Experience marketing to US audiences is required
• Exceptional written, verbal, and presentation skills in English
• Proven experience developing product positioning, messaging, and go-to-market strategies for technical products
• Ability to translate complex technical capabilities into clear, compelling customer value
• Strong analytical skills with experience in market research, competitive analysis, and identifying market opportunities
• Experience working cross-functionally with Product, Marketing, Sales, and Customer Success
• Self-motivated, proactive, and comfortable taking ownership in a fast-paced environment
• Familiarity with the digital advertising or ad tech ecosystem — an advantage