Social Media Marketing Specialist

Innovative Skincare, home of the iS CLINICAL cosmeceutical brand, is seeking a Social Media Marketing Specialist to support its marketing team. The role owns social publishing, content planning, creator and affiliate relationships, community management, paid social support, and performance reporting across major social platforms.

Responsibilities:

• Run the day-to-day social calendar — plan, schedule, and publish across Instagram, TikTok, YouTube Shorts, and Pinterest, keeping every channel active, on-brand, and on-cadence
• Build and maintain a content calendar around campaigns, launches, and cultural moments, and stay ahead of platform and algorithm shifts
• Shoot and edit content yourself when speed or an in-the-moment opportunity calls for it
• Brief and coordinate assets for social, manage budget and production
• Spot trending formats, sounds, and creators worth activating, and bring ideas to the team with a point of view on why they'll perform
• Assist with implantation of paid social media: boosting, Spark Ads / creator whitelisting, audience builds, and creative testing alongside our media partners
• Own creator and creator affiliate program management end-to-end — identification, outreach, negotiation, contracting, onboarding, and ongoing relationship management across tiers (macro to micro)
• Manage seeding, mailers, and UGC sourcing/briefing, and maintain our content and rights-management library
• Vet perspective creators and brand partners for authentic fit values, aesthetic, audience, and past brand work — and negotiate custom briefs and contracts to protect brand
• Build authentic, long-term relationships with creators, influencers, and affiliates
• Own affiliate and creator commerce platforms (e.g., ShopMy, TikTok Shop, Creator iQ and similar) for seeding, UGC, and affiliate performance, including fiscal tracking and optimization
• Manage day-to-day community engagement — comments, DMs, and light moderation — always within the brand voice
• Help build and grow an organic community across social — fostering genuine conversation, rewarding loyal followers, and turning casual audiences into engaged fans
• Partner closely with the Brand Manager to keep social aligned with broader brand messaging and strategy, campaigns, and product priorities
• Coordinate with PR/agency on creator events, launch experiences, activations, and community-building moments — from concept and guest list to on-site execution and recap
• Support paid social efforts (boosting, whitelisting, audience builds, creative testing) alongside media partners
• Track and report on channel and content KPIs — growth, reach, engagement, click-through, and social-attributed revenue — weekly
• Turn data into clear, actionable recommendations for the team and leadership
• Jump in wherever the launch needs you—small team, big ambitions, no "not my job."

Requirements:

• • 3+ years across social media, influencer/affiliate marketing, or ecommerce — ideally at a beauty, skincare, or luxury CPG brand, or a fast-moving startup
• • Can create content – editing video for social media, brief or source imagery
• • Native fluency in Instagram and TikTok as an operator, not just a user, with sharp instincts for what performs and why
• • Strong written communication that flexes between polished brand voice and crisp internal reporting
• • Excellent organization and follow-through — you can run outreach, seeding, publishing, and reporting in parallel without dropping threads
• • A self-starter who's genuinely excited to own social media and social commerce for a brand from day one
• • A passion for skincare and beauty culture, and excitement about growing with a brand from launch
• • Hands-on experience with creator/affiliate platforms (e.g., ShopMy, Impact, Creator IQ, Lefty, LTK, TikTok Shop) and social media tools (Dash Social) strongly preferred