Sr. Product Marketing Manager

Lone Wolf Technologies is seeking a Senior Product Marketing Manager to lead customer and competitive intelligence across its real estate technology portfolio. The role owns product positioning, messaging, pricing, go-to-market strategy, sales enablement, partner marketing, and customer feedback programs, including translating AI capabilities into practical value for real estate professionals.

Responsibilities:

• Run the customer advisory board end to end, from member recruitment through agenda, facilitation, and follow through
• Build and moderate product panels that put early features in front of real customers before launch
• Own the customer survey program and report back what changed because of it
• Conduct customer and prospect interviews and run win and loss analysis
• Synthesize all feedback into one voice of customer view that product, sales, and marketing actually use
• Bring a clear point of view on what customers need next, backed by what they told us
• Own competitive research across the real estate technology landscape
• Maintain battlecards and competitive positioning sales can use in a live call
• Track market shifts, pricing moves, and new entrants, and brief leadership on what matters
• Feed competitive and market findings into segmentation and launch strategy
• Ground every positioning decision in evidence from customers and the market
• Build clear messaging architectures and buyer personas
• Unify the company narrative across all products
• Translate AI capabilities into practical value for real estate professionals
• Drive product launches and market segmentation
• Execute pilot programs to test pricing and positioning before wider release
• Track launch impact on pipeline, adoption, and revenue
• Develop B2B SaaS pricing and packaging recommendations tied directly to value
• Create comprehensive sales enablement materials to fully equip the revenue team
• Deliver webinars and high impact presentations to internal and external audiences
• Attend industry events as a visible representative of the company
• Support Analyst Relations and Public Relations initiatives
• Manage content partners and ensure high quality output
• Build joint marketing narratives and campaigns with technology partners
• Mentor fellow product marketers and partner closely with company leadership

Requirements:

• 5 to 8 years of product marketing experience managing an entire product line
• Experience running structured customer feedback programs such as advisory boards, panels, surveys, or win and loss analysis
• Comfort facilitating a room of senior customers and turning that conversation into decisions
• Deep knowledge of residential real estate, proptech, or adjacent industries
• Proven success creating portfolio level messaging and SaaS pricing models
• Track record of leading complex launches through influence and alignment
• Daily proficiency using AI tools for research and content creation
• Exceptional and direct writing skills
• Ability to thrive and build structure in ambiguous environments
• Experience positioning AI products for business users
• Background building joint marketing programs with technology partners
• Hands on experience with survey and competitive intelligence tools
• Experience managing distributed or offshore content teams
• Prior employment at a real estate brokerage or franchise