Senior Field Marketing Manager

Onyx is seeking a strategic Senior Field Marketing Manager to build and lead its field and strategic events program. The role owns event strategy, conference and regional event execution, sales and marketing alignment, budget management, vendor relationships, and pipeline attribution across the events portfolio.

Responsibilities:

• Develop and manage Onyx's annual field events calendar, prioritizing programs that drive pipeline at each stage of the funnel
• Own the strategy for our full event tier mix: tier 1 national conferences, regional road shows, and Onyx-hosted events (roundtables, executive dinners, etc.)
• Define success metrics for each event type and build reporting frameworks to track ROI
• Own end-to-end execution for Tier 1 events including Black Hat, RSA, and other major cybersecurity industry conferences
• Manage booth logistics, sponsorship deliverables, speaking submissions, vendor relationships, and on-site coordination
• Partner with product marketing to ensure messaging and positioning are sharp and consistent
• Design and execute targeted regional programs to support territory-level pipeline goals in partnership with field sales
• Plan and produce Onyx-hosted events - from intimate executive roundtables to larger prospect and customer experiences
• Build repeatable playbooks that can scale across regions as the company grows
• Produce channel marketing events in partnership with channel team
• Work hand-in-hand with Account Executives and Sales Development Reps to ensure events are generating and accelerating the right pipeline
• Collaborate closely with demand generation and content teams to integrate events into broader campaign strategy
• Drive pre-event outreach, on-site engagement, and post-event follow-up in tight coordination with sales
• Own the field marketing budget: forecasting, tracking, and optimizing spend across the events portfolio
• Manage vendor and agency relationships, contract negotiations, and procurement processes
• Maintain accurate event data in our CRM/MAP to ensure pipeline attribution is captured

Requirements:

• 7+ years of field marketing experience, with at least 2–3 years in B2B cybersecurity, cloud technologies, or B2B SaaS
• Proven track record owning major industry events: RSA, Black Hat, etc., from strategy through execution
• Experience as a one-person or small-team operator; you're equally comfortable setting strategy and shipping boxes
• Strong sales partnership instincts. You understand pipeline, you speak the language of revenue, and you know how to make sales love field marketing
• Excellent project management skills with the ability to juggle multiple events simultaneously without dropping details
• Experience managing field marketing budgets at a startup or high-growth company
• Proficiency with marketing and sales tools (Salesforce, etc.)
• Cybersecurity industry background
• Experience building field marketing from scratch at an early stage startup