Product Marketing Manager, Consumer Growth Marketing

Yelp connects people with great local businesses and helps consumers make decisions about where to spend their money. The Product Marketing Manager, Consumer Growth Marketing will own strategies and execution for consumer onboarding, retention, re-engagement, and acquisition across Services and Restaurant, Food & Nightlife verticals, while developing content strategy and optimizing lifecycle programs through experimentation, analytics, and AI.

Responsibilities:

• Design and optimize onboarding journeys to nurture new users, identifying user needs and improving early engagement to deepen retention
• Build segmentation frameworks to identify at-risk and lapsed user cohorts, and design personalized reacquisition journeys based on prior behavior and vertical affinity
• Lead content strategy for consumer campaigns and optimize content for AEO/GEO discoverability
• Lead mid-funnel marketing to acquire new Services users through off-platform channels and drive qualified users deeper into the funnel
• Lead targeted engagement strategies for Services and RFN users across core growth channels to increase retention and deepen engagement throughout the user journey
• Lead the development, execution, and ongoing optimization of growth experiments using A/B testing, segmentation, and analytics
• Measure campaign performance and iterate on strategies to improve efficiency
• Partner with Marketing Technology and Operations teams to build new marketing capabilities, behavioral signals, and channel optimizations that drive engagement and revenue
• Demonstrate strong organizational and interpersonal skills — set priorities, problem-solve, multitask, and work independently in a rapidly changing environment
• Leverage AI tools and emerging technologies to enhance consumer insights, marketing strategies, and campaign effectiveness

Requirements:

• 5-8 years of experience in growth marketing, lifecycle marketing, or related roles
• Proven experience building and optimizing onboarding and lifecycle programs across owned channels (i.e., email, push, in-product)
• Direct experience developing winback or re-engagement strategies that drove measurable reactivation
• Experience with content strategy, including integration of UGC content and content development for social, lifecycle, or SEO/AEO channels
• Hands-on experience with marketing platforms to oversee campaign execution, develop audience segmentation, and ideate new behavioral signals
• Strong analytical and strategic thinking skills. Must be comfortable analyzing campaign performance, extracting insights from data, and applying them to real-world execution and optimization
• Demonstrated ability to manage performance monitoring across a large portfolio of campaigns, with a bias toward action and continuous optimization
• Excellent organizational, project management, cross-functional collaboration, and prioritization skills in fast-paced, dynamic settings
• Strong communication skills with the ability to summarize complex concepts to an executive audience
• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent practical experience)
• Experience with, or strong enthusiasm for, applying AI solutions in growth marketing
• Experience working with paid acquisition or performance marketing teams is desirable