Product Manager, AI

Hims & Hers is a health and wellness platform redefining healthcare through personalized access to diagnosis, treatment, and delivery. The Product Manager, AI will lead AI-powered patient experiences across guidance, education, adherence, and ongoing health support, partnering cross-functionally to define product strategy, ensure safety and trust, and ship measurable consumer outcomes.

Responsibilities:

• Drive AI projects and roadmaps across key journeys on the patient and messaging experience from 0 -1 concepts to global scale
• Define clear problem statements, success metrics, and guardrails that balance user value, clinical safety, and business impact (engagement, adherence, LTV, provider throughput)
• Bridge patient and provider experiences, ensuring AI surfaces are coherent across patient interfaces, provider tools and internal workflows
• Partner with Engineering, Data, and Applied AI teams to turn model capabilities (LLMs, agents, retrieval, personalization systems) into delightful user experiences
• Design AI systems with safety and trust as first-class: align with Care Operations, Clinical, and Legal teams to define escalation rules, failure modes, and safeguards
• Drive experimentation and continuous learning, using A/B tests, cohort analysis, and qualitative research to refine experiences and tune models against real-world outcomes
• Champion grounding and truthfulness by integrating structured data, guidelines, and retrieval into AI flows, and by defining bar-raising evaluation standards for hallucination and safety
• Work with Operations and Support teams to understand edge cases, failure scenarios, and operational load, folding those insights back into product and system design
• Communicate clearly and crisply with executive stakeholders, surfacing tradeoffs, risks, and progress across a portfolio of AI initiatives

Requirements:

• 3+ years of Consumer Product Management experience, with substantive experience building applied AI/ML-powered or data-intensive products
• A track record of shipping high-quality consumer experiences that drive engagement, retention, and measurable business outcomes
• Familiarity with LLM-based systems (prompting, evaluation, retrieval, tools/agents, reinforcement or feedback loops)
• Strong product sense for consumer guided experiences (e.g., assistants, flows, onboarding, or habit-forming products) and how to keep them intuitive, simple and trustworthy
• Demonstrated ability to define and iterate on metrics, including user-level (activation, retention), system-level (goal completion, latency), and safety/quality metrics
• Background in A/B testing, causal inference, or experimentation platforms for consumer-facing products
• Operate with radical accountability: own outcomes end-to-end
• Excellent cross-functional communication and influence skills that builds trust across disciplines and seniority levels