Product Manager, Membership Growth and Development

ProPublica is an independent, nonprofit newsroom that produces investigative journalism in the public interest. The Product Manager will expand and evolve the digital systems, experiences, and experimentation engines supporting ProPublica's fundraising and membership program, improving donor acquisition, conversion, retention, and engagement. The role partners with membership, product, audience, engineering, design, and data teams to guide strategy, manage platforms, and deliver reliable products.

Responsibilities:

• Connect the product strategy, roadmap and day-to-day operations of ProPublica’s digital fundraising and membership systems, serving as the key product voice for donors across their entire journey
• Translate organizational fundraising goals into clear product priorities, success metrics and technical decisions, balancing near-term optimization with longer-term improvements
• Bridge the development and product teams, with input from across the organization, to ensure donation and membership experiences are built, optimized and maintained with rigor
• Help us measure what matters by defining key metrics, orchestrating our systems to provide trusted data and insights, and regularly evaluating our progress. Working alongside an analyst, you’ll effectively communicate findings and tradeoffs and regularly report on progress and results as we refine our work
• Use product judgment informed by data, technical knowledge, research and experimentation to improve donor acquisition, conversion rates, average gift size, recurring gifts and retention by surfacing recommendations and testing them collaboratively
• Lead cross-functional work with engineers, designers and data analysts to define shared outcomes, write clear requirements and deliver reliable, scalable products, keeping partners across the organization informed and involved
• Steward the health and evolution of the systems that power membership revenue, including donation platforms, payment processing, messaging, personalization and experimentation tools and the essential data integrations that connect them
• Evaluate and manage the third-party platforms and vendors supporting reader revenue, recommending when to build, buy or integrate new systems. Configure integrations, automations and no-code solutions yourself and partner with engineers on deeper integrations when needed

Requirements:

• 3+ years experience and a track record managing consumer, subscriber or donor-supported products with complex user journeys and conversion funnels
• Experience working across technical and nontechnical teams, with a track record of navigating competing priorities and moving work forward through influence and trust
• Comfort selecting, integrating and improving third-party platforms across CRM, CDP, ESP, A/B testing and payments, and experience with tools such as Salesforce, Braze, Piano and Stripe
• Fluency with technical concepts and the ability to collaborate with engineers. You don't need to write code, but you should discuss system architecture, APIs, schema and data models with confidence
• Strong product judgment, using data, experimentation and qualitative insights to inform priorities and tradeoffs
• Analytical rigor and hands-on experience with analytics platforms and experimentation tools
• Strong project management skills, with the ability to prioritize work, manage dependencies and move multiple initiatives forward at once
• The instinct to make ideas tangible early, whether that means wireframing on a whiteboard or in Figma, writing a persuasive PRD or prototyping a quick demo
• Excellent written and verbal communication skills, with the ability to listen well, clearly explain complex ideas, surface risks and align stakeholders
• Curiosity, adaptability and a genuine interest in how membership revenue sustains independent journalism
• Ability to travel, as needed, for team summits, meetings and training
• Applicants must be eligible to work in the U.S
• Media or nonprofit experience is a plus
• SQL fluency or other advanced data analysis skills are a plus