Lead Product Marketing Manager

Affirm is reinventing credit by offering consumers flexible buy-now-pay-later options without hidden fees or compounding interest. The Lead Product Marketing Manager will shape merchant-facing product strategy, lead go-to-market initiatives, develop compelling product narratives, and drive adoption through cross-functional collaboration and data-informed decisions.

Responsibilities:

• Shape Product Strategy Through Insights: Partner closely with Product to shape the roadmap by identifying new opportunities, uncovering unmet customer, merchant, and partner needs, and incorporating feedback loops. Leverage customer research, competitive intelligence, and market trends to inform product development and strategic prioritization
• Lead GTM Strategy and Execution: Own the end-to-end strategy and execution of high-impact GTM initiatives across your product area—from beta to full launch. This includes crafting compelling value propositions, developing segmentation strategies, aligning cross-functional stakeholders, and measuring launch success. Additionally, you will analyze complex data sets to uncover insights that inform segmentation, positioning, and refine product marketing strategies. Drive meaningful business impact through scalable programs that accelerate adoption and growth
• Accelerate Product Adoption and Growth: Design and execute programs that drive merchant engagement and adoption at scale. Collaborate with Sales, Customer Success, Enablement, and Partnership to ensure message consistency. Analyze product adoption to inform optimization strategies and identify growth levers
• Enhance Strategic Client Engagement: Develop messaging and materials for key client-facing moments, including bi-annual roadmap meeting with top merchants. Develop product vision and translate into a compelling external narrative that strengthens partnership, builds trust and drives continued engagement
• Operate with Agility and Drive Execution: Navigate ambiguity with confidence and bring clarity to complex, cross-functional projects. Manage multiple high-priority initiatives simultaneously, anticipate risks, and maintain momentum through thoughtful planning and execution
• Leverage Business and Product Acumen: Develop a nuanced understanding of your product’s functionality, as well as the revenue and cost drivers that impact performance. Use this knowledge to shape GTM and product decisions that align with company objectives
• Collaborate across Teams to Drive Alignment: Build strong relationships across Product, Sales, Customer Success, Analytics, and other key teams. Lead cross-functional meetings, resolve cross-functional dependencies, and ensure tight alignment on GTM plans and product initiatives
• Be a Culture Carrier: Serve as a champion of Affirm’s values and culture, consistently fostering collaboration, transparency, and innovation within the team and across the organization. Lead by example in creating an inclusive and growth-oriented environment, promoting open communication, and encouraging others to take risks and innovate

Requirements:

• Proven track record of leading product launches and driving GTM strategy that delivers business results
• Strategic thinker with strong business acumen, able to connect the dots between customer needs, market trends, and product development
• Excellent communicator and storyteller, with the ability to simplify complex ideas for a wide range of audiences
• Highly analytical mindset—confident with data and able to extract insights that influence product and marketing strategies. Constantly leveraging data to optimize product performance and user engagement
• Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities
• Proven ability to collaborate and influence cross-functionally
• Outstanding prioritization and project management skills, with a keen ability to balance short-term execution with long-term strategy
• Creative problem-solver who's not afraid to roll up their sleeves, iterate quickly, and champion innovative solutions
• 8+ years of experience in product marketing, product management, or a similar role, ideally in a Payments or Fintech environment