Associate Manager, Consumer Retention Marketing

DoorDash is a technology and logistics company that connects consumers with local businesses through delivery services. The Associate Manager, Consumer Retention Marketing will own the US consumer onboarding lifecycle, improving conversion from signup to long-term engagement through experimentation, personalization, multichannel programs, budget management, measurement, and cross-functional collaboration.

Responsibilities:

• Own the new consumer onboarding strategy — define the full lifecycle from sign-up through habituation, including key milestones, trigger logic, channel sequencing, and success metrics
• Iterate aggressively on core programs — bring a bias for action and a structured test-and-learn approach to continuously improving sign-up to habituation conversion rates
• Expand channel and surface coverage — identify gaps in the current onboarding experience and introduce new touchpoints (push, SMS, in-app, and beyond) that reach new customers at the right moment with the right message
• Introduce personalization into onboarding — use customer attributes, behavioral signals, and segment data to move beyond one-size-fits-all communications toward experiences that feel relevant and timely
• Manage budget with rigor — oversee meaningful spend across onboarding channels, allocate toward highest-impact programs, track performance, and make data-informed investment decisions
• Build a measurement framework — define and own KPIs across the onboarding funnel, establish a regular cadence of performance reporting, and surface insights that inform ongoing strategy
• Partner cross-functionally — work closely with Product, Analytics, and Operations to align on onboarding definitions, data access, and new surface opportunities

Requirements:

• 4–6+ years of experience in lifecycle, CRM, or retention marketing with a strong technical depth
• Deep familiarity with CRM platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud) and experience executing across email, push, SMS, and in-app channels
• A strong test-and-learn orientation — you run structured experiments, interpret results clearly, and use them to prioritize what to do next
• Experience managing a marketing budget and making investment decisions based on performance and business impact
• The ability to use data to diagnose where a funnel is breaking down and translate that into a concrete improvement plan
• Strong cross-functional collaboration skills — you work well with Product, Analytics, and Operations partners and can align stakeholders around a shared onboarding vision
• High agency and an ownership mindset — you identify what needs to change and drive that change, rather than waiting to be directed