Marketing Data & Campaign Analytics Analyst

Primary Services is seeking a Marketing Data & Campaign Analytics Analyst to support customer data and campaign analytics for an energy and consumer services organization. The role develops, validates, and delivers customer populations for targeted campaigns using SAS, SQL, Databricks, and AI-enabled analytics while ensuring accuracy, compliance, and timely execution.

Responsibilities:

• Develop customer populations and datasets for targeted marketing and digital campaigns
• Translate campaign requirements into accurate data-selection and segmentation logic
• Use SAS for ETL, data preparation, transformation, and campaign population development
• Query, manipulate, validate, and troubleshoot large datasets using SQL
• Work with Databricks and modern AI-enabled capabilities, including Genie AI and agent-based data retrieval
• Perform rigorous quality assurance to ensure campaign populations are accurate, compliant, and execution-ready
• Validate customer eligibility, exclusions, suppression requirements, and other campaign controls
• Investigate discrepancies, data anomalies, and unexpected results before campaign delivery
• Partner with Marketing, Digital, Channel, Analytics, and Data teams to clarify requirements and resolve issues
• Provide campaign population insights, status updates, and data findings to business stakeholders
• Manage multiple campaign deadlines while maintaining accuracy and avoiding execution bottlenecks
• Support coding standards, repeatable development practices, and process improvements across campaign operations

Requirements:

• 3+ years of analytical, campaign data, direct marketing analytics, or related experience
• Hands-on SAS experience, including ETL and data preparation
• Strong SQL skills for querying, manipulating, validating, and troubleshooting data
• Experience working with large customer datasets and performing detailed data validation
• Experience with relational databases, customer segmentation, and campaign population development
• Strong Microsoft Excel skills
• Ability to manage shifting requirements and clarify ambiguous business needs
• Bachelor's degree in Marketing, Business, Computer Science, Analytics, or a quantitative discipline preferred
• Databricks experience strongly preferred
• exposure to Genie AI or AI-assisted data capabilities is a plus
• Familiarity with UNIX environments strongly preferred
• Experience supporting compliance-sensitive customer data or marketing processes preferred
• Houston-area candidates preferred