Growth Marketing Manager: Paid Social

ThirdLove is an innovative, design-led apparel brand focused on helping women find comfortable, stylish bras through precise fit and data-driven product development. The Growth Marketing Manager for Paid Social will own strategy and execution across Meta and TikTok, support Pinterest, manage agency and platform relationships, direct AI optimization tools, and partner on creative and landing page testing to drive growth.

Responsibilities:

• Set the channel strategy for Meta, TikTok, and support on Pinterest including account and campaign architecture, funnel coverage, and budget allocation across each platform
• Own budget pacing across all three channels; make real-time reallocation decisions based on performance signals
• Lead incrementality test design for social channels in coordination with our measurement stack
• Contribute channel-level commentary to weekly cross-channel performance reporting
• Stay ahead of platform product changes, beta opportunities, and algorithm shifts on each platform
• Serve as the primary point of contact for all platform and agency relationships
• Manage day-to-day communication and performance accountability with any external partners on your channels
• Evaluate partner and vendor performance against clear outcomes; own the relationship and the decisions that come with it
• Consolidate institutional knowledge internally so that performance insights and channel history live with the team, not outside it
• Oversee and direct AI execution tools for bid management, audience optimization, pacing, and creative performance with curiosity about what they can do and healthy skepticism about when they are not working
• Interrogate automated optimization outputs: understand what the tool is doing, why it is making those decisions, and whether the logic actually serves the strategy
• Push back when AI-recommended actions do not hold up to scrutiny; override confidently and document what you learned
• Set guardrails, test protocols, and performance benchmarks that hold AI tools accountable to real outcomes, not just internal optimization metrics
• Lead AI tool evaluation with an analytical eye; you define the test and interpret the results
• Work closely with key stakeholders on creative brief direction — bring the performance signal and channel hypothesis to inform what gets made and why
• Bring a channel-native creative perspective to every brief: what works on Meta is not what works on TikTok; you know the difference and can articulate why
• Surface creative fatigue signals early and feed them into the brief cycle before performance degrades
• Collaborate on landing page testing by providing performance data and hypotheses on where the post-click experience is limiting paid efficiency
• Participate in creative QA before launch and contribute to post-launch performance interpretation

Requirements:

• • 5–7 years of hands-on experience in paid social, with a meaningful portion managing Meta Ads at scale (six-figure monthly budgets or above) in fashion and/or apparel e-commerce industries
• • Deep working knowledge of Meta Ads Manager — campaign structure, auction mechanics, creative testing, Advantage+ features, product feed management, and attribution settings
• • A genuine creative sensibility: you have strong opinions about what makes paid social work, and you can translate that into a brief or a feedback session
• • Strong analytical fluency: you can build a performance narrative from raw data, not just pull a report
• • Experience with or strong understanding of TikTok Ads — creative-first, algorithm-dependent, and very different from Meta in ways that matter
• • Experience managing or coordinating external agency or vendor relationships, with accountability for their performance outcomes
• • Cross-functional instincts: you have worked with creative teams, data teams, site teams, and external partners and found ways to move forward even when priorities differ
• • An evaluative relationship with AI and automation tools — genuinely interested in their potential and willing to champion them, but equally willing to question the output, stress-test the logic, and push back when the results do not add up
• • Pinterest Ads experience — understanding of the platform's discovery-intent creative dynamics
• • Experience managing or directing AI execution tools for paid channel execution
• • Familiarity with MMM, MTA, or incrementality testing methodologies
• • In-house DTC or e-commerce experience where you owned your channels with direct business accountability