Manager, Digital Marketing

Karius is a life science clinical metagenomics company focused on improving infectious disease diagnosis and treatment through microbial insights. The Digital Marketing Manager will develop, execute, and optimize digital channel growth strategies to increase awareness and adoption of Karius’s metagenomic testing portfolio, while driving measurable commercial outcomes through campaigns, content, analytics, and stakeholder presentations.

Responsibilities:

• Partner across internal teams and agency partners to design and execute digital channel campaigns that are aligned to Karius’s commercial strategy and segment objectives
• Support the development, implementation and optimization of a direct-to-provider and direct-to-patient channel strategy that empowers immunocompromised patients to access metagenomic testing at the moment it's needed
• Drive digital marketing programs that demonstrate measurable commercial impact, including generating qualified leads, influencing customer acquisition pipeline, and delivering revenue. Establish and validate proof of concept for new digital strategies through attributable revenue to support business cases for scaling
• Develop content in partnership with the Director, Sales Enablement and Director, Branding & Events that is aligned with multi-channel campaign objectives
• Build out measurement frameworks and KPIs in collaboration with Commercial Operations to assess the impact of integrated channel strategy and enable data-driven optimization
• Provide input on how the digital content and marketing strategy should evolve in response to changing customer behavior, market trends, search evolution and AI modalities
• Develop & deliver compelling presentations that articulate the performance of channel strategies and provide recommendations for optimization to key stakeholders, including the Commercial Leadership Team

Requirements:

• • Bachelor's degree in Business, Marketing, Sales or equivalent
• • Minimum of 5 years of relevant experience in Marketing, Advertising, Analytics, Sales and/or Strategy Consulting, preferably within life sciences or healthcare
• • Demonstrated track record of translating digital marketing programs into measurable commercial outcomes, including qualified leads, pipeline optimization, and attributable or influenced revenue
• • Strong analytical skills with the ability to connect channel performance and customer behavior to actionable commercial recommendations
• • Excellent communication and presentation skills, with the ability to translate complex data into clear recommendations for diverse and senior stakeholders
• • Experience translating complex scientific and medical topics into engaging digital content for healthcare providers and patient audiences
• • Strong expertise in digital marketing, marketing analytics, and content management systems
• • Passionate, purpose-driven, and excited about Karius' mission
• • Mastered your craft, eager to learn and grow and desire to share knowledge
• • Detail oriented with exceptional organizational and time management skills
• • Endless curiosity and a need to dive deeper for understanding
• • Excellence at communication and collaboration within a cross-functional team; ability to summarize data and present information to stakeholders
• • Self-starting mentality and ability to drive results
• • Exemplary project management skills with the ability to build schedules and mitigate against timeline delays
• • Ability to work independently but also be an excellent team player
• • Ability to work effectively and efficiently in a fast paced (startup) environment
• • Superior communication and analytical skills, including strong ability to identify and solve ambiguous and complex problems
• Travel required (up to 10%)
• Subject to extended periods of sitting and/or standing, vision to monitor and moderate noise levels. Work is generally performed in an office, lab or clinical environment
• Advanced degree preferred