Senior Marketing Manager, ABM

Figure is transforming capital markets through blockchain, combining blockchain transparency and efficiency with AI-driven automation to improve financial products and services. The Senior Marketing Manager, ABM will own account-based marketing and cold outbound initiatives, building scalable targeting, messaging, automation, reporting, and event-support systems to generate qualified leads, meetings, and pipeline across key B2B segments.

Responsibilities:

• Build and manage the entire cold email engine. Take a hands-on approach to grading, tiering, and contact-mapping our core target segments. Identify key behavioral trigger points to launch highly impactful, "always-on" automated journeys
• Tie everything together. You are ultimately responsible for defining what success looks like and tracking cross-channel performance to prove direct impact on meetings booked, SQLs, and pipeline generated. You will build reports in Salesforce to tell a clear story with data and diagnose CRM sync issues to convey solutions to our tech team
• Build the targeting and messaging systems that power our ABM efforts for both cold outbounding and current prospects. Taking cold leads to warm leads to keeping the warm leads engaged throughout a longer sales cycle. Working in tandem with sales to discover key points in the sales prospecting cycle to pull accounts faster to onboarding. You will supply our highly capable channel teams with the exact data and messaging they need to execute direct mail, gifting, and LinkedIn campaigns effectively
• While you won't be writing all the content yourself, you will act as the final filter. You should have an opinion on whether messaging will resonate and be able to give direction if the output misses the mark. You will also build streamlined systems for deploying this content to the sales team
• Partner closely with our Field Marketing Manager to identify the highest-impact events to reach our target accounts, supplying them with the targeted ABM data and tactics (pre- and post-event) to maximize our physical presence
• Adhere to all company security policies and data handling procedures
• Complete mandatory security awareness training within required timeframes
• Promptly report any suspected security incidents or suspicious activity to the Security team

Requirements:

• Proven experience in B2B marketing, specifically building Account-Based Marketing, Outbound, or Demand Generation engines
• You don't just "set it and forget it." You love building automated workflows, you are constantly running A/B tests on messaging and targeting, and you use data to relentlessly optimize your approach
• Hands-on experience with cold email and data platforms (e.g., Lemlist, Apollo, Clay, Outreach)
• You are comfortable working inside HubSpot and Salesforce. You don't need to be a backend developer, but you know how the systems talk to each other, how to diagnose sync issues, and how to pull a reliable pipeline report
• Adhere to all company security policies and data handling procedures
• Complete mandatory security awareness training within required timeframes
• Promptly report any suspected security incidents or suspicious activity to the Security team
• Figure will not sponsor work visas for this position
• Experience in fintech or banking is a massive plus