Brand Marketing Manager - Campaigns and Activations

Rest is a global, remote-first sleep brand focused on redefining comfort through innovation in form, material, and technology. The Brand Marketing Manager will align internal stakeholders on brand strategy and manage external vendors and partners across paid media campaigns and branded activations, owning execution, relationships, measurement, analysis, and recommended next steps.

Responsibilities:

• Translate the brand strategy into one campaign and activation calendar that internal teams plan against
• Run the recurring forum where brand plans get socialised and timing conflicts get resolved
• Brief internal and creative teams so every channel and every activation carries the same message architecture and claim set
• Keep the approved claim inventory current, and make sure only approved claims reach market
• Identify and recommend vendors and agencies across CTV and linear TV, radio, podcast, outdoor and social; raise the requests and align stakeholders on selection
• Manage the day-to-day vendor relationship through delivery: briefs, asset specs, deadlines, flighting, and QA before anything goes live
• Track delivery against goals and flag gaps early — while there is still time to fix them — with a clear recommendation on the fix
• Manage host-read podcast and talent-read radio: talking points, claim compliance, approvals
• Manage experiential and production partners for pop-up stores, events and sponsorship activations, from brief through build and teardown
• Run brand and cause partnerships day to day: timelines, deliverables, co-created assets, and approvals on both sides
• Run our hospitality partnership program day to day, including the use of partner properties for activations and content capture
• Be present for the key builds and events
• Be the single point of contact for the brand vendor and partner roster
• Raise requests, scopes and briefs, and route them to the right internal owners for approval
• Hold regular performance conversations with each vendor against agreed goals
• Keep one master timeline across every campaign and activation, with dependencies and go/no-go dates visible to stakeholders
• No activation ships without a way to measure it. Every activation has a capture mechanic — QR, landing page, scan tracking — live before it goes to market
• Consolidate vendor and platform reporting into a single post-campaign and post-activation read
• Analyse results against goals and turn them into recommended next steps: what to scale, what to change, what to stop
• Bring the analysis and the recommendation to the brand review, and align internal and external stakeholders on what happens next
• One master campaign and activation calendar that every stakeholder actually plans against
• Every activation shipped with its capture mechanic live, and a post-activation read delivered within two weeks of close
• Vendor roster rationalised: every partner on agreed goals, with regular performance conversations in place
• Brand-tracking read established as the shared scoreboard for brand activity
• At least one scale/change/stop recommendation per quarter adopted by the brand review

Requirements:

• 5+ years in brand marketing, integrated marketing, experiential, or agency account management
• You have run paid brand channels — at minimum two of CTV/linear TV, radio, podcast, outdoor, social — and you know what good vendor delivery looks like versus what a vendor tells you it looks like
• You have delivered physical activations — pop-ups, events or sponsorships — on site and on time
• A strong relationship manager: you get the best out of vendors without owning the contract
• Comfortable with numbers. You can read campaign and activation results and turn them into a recommendation, not just a report
• You can align Growth, Retail and Creative without authority over any of them
• Relentlessly organised across many concurrent workstreams. You default to written timelines with named owners
• AI-forward: you already use AI daily to move faster on briefs, reporting and analysis, and you are curious about what it can take off your plate next
• CPG, consumer health, sleep or wellness category experience
• Claim-compliance experience in a regulated or science-claims category
• Club or mass retail activation experience — warehouse-club roadshows and in-store events
• Hands-on with brand tracking (Tracksuit or similar) and brand lift studies
• Hospitality or travel partnership experience