Manager, Social & Influencer Marketing

WorldStrides is a global provider of educational travel and experiential learning programs. The Manager, Social & Influencer Marketing will build the company’s organic social presence and influencer program, manage platform-specific content, develop creator partnerships, and optimize performance through analytics and reporting.

Responsibilities:

• Own the organic social strategy and content calendar across Instagram, TikTok, Facebook, YouTube, and LinkedIn
• Develop a distinct, platform-native content voice for WorldStrides — adapting tone, format, and cadence for educators, students, and parents on each platform
• Produce and coordinate social content including short-form video, student takeovers, real-time trip content, and educator spotlights
• Build a social SEO strategy — optimizing content for discovery on TikTok, Instagram, and YouTube Search
• Monitor community engagement, respond to the brand's online community, and build an active and authentic presence
• Build the WorldStrides influencer program from the ground up — strategy, creator identification, contracting, briefing, and performance measurement
• Identify and activate teacher creators, student travel influencers, and performing arts communities across TikTok and Instagram
• Develop micro-influencer and student ambassador programs that generate authentic content at scale and cost-efficiently
• Negotiate partnerships, manage contracts, and ensure all influencer content meets brand safety and FTC compliance standards
• Build a creator content repurposing strategy — turning influencer content into paid media assets, email content, and website social proof
• Track and report on organic social and influencer KPIs: follower growth, engagement rate, reach, share of voice, and top-of-funnel MQL contribution
• Run A/B tests on content formats and posting cadence to optimize performance systematically
• Stay ahead of platform algorithm changes, emerging formats (Reels, Shorts, TikTok LIVE), and creator economy trends

Requirements:

• 4–6 years of social media marketing and/or influencer marketing experience
• Content creator instincts — you write compelling captions, can brief photographers, and edit short-form video
• Deep platform fluency: TikTok, Instagram, YouTube, Facebook, LinkedIn
• Proven experience building or managing an influencer marketing program with measurable outcomes
• Strong analytics skills — you measure performance and optimize based on data, not instinct alone
• Experience with youth brands, education, travel, or mission-driven consumer organizations
• Existing relationships with the teacher creator or student travel influencer community
• Experience with influencer platforms such as AspireIQ, CreatorIQ, or Later
• Video production or editing skills (Premiere, CapCut, or similar)
• UGC strategy experience — building programs that generate student-created content at scale