B2B - Director, Growth Marketing

CookUnity is a chef-crafted meal platform that delivers fresh, ready-to-eat meals and serves business customers across healthcare and corporate settings. The Director, Growth Marketing, B2B will lead the B2B marketing function, own the go-to-market strategy, and drive qualified pipeline and revenue. The role oversees demand generation, CRM, paid media, content, events, analytics, website optimization, team development, and cross-functional collaboration with Sales and other business functions.

Responsibilities:

• Own the end-to-end B2B go-to-market strategy across Healthcare and Corporate, aligning marketing priorities with commercial goals
• Partner with Sales leadership to understand the sales motion, define and prioritize ICPs, identify buyer needs, and translate those insights into differentiated messaging and campaigns
• Build the full-funnel demand-generation roadmap, from awareness and lead generation through pipeline creation, conversion, expansion, and retention
• Establish goals and KPIs for marketing-sourced and marketing-influenced pipeline, conversion, acquisition efficiency, and revenue impact
• Own the B2B marketing budget and allocate investment based on performance and business priorities
• Create a strong operating cadence with Sales, including shared pipeline reviews, campaign planning, lead-quality feedback, and ongoing optimization
• Develop integrated, vertical-specific programs across paid media, organic and social channels, CRM, events, partnerships, website, and sales outreach
• Build lead-generation and outreach strategies that create qualified demand and help Sales engage priority accounts effectively
• Lead content strategy, paid media, and campaign execution through the team, ensuring every channel supports the broader GTM strategy
• Translate ICP and buyer insights into value propositions, case studies, thought leadership, campaigns, and sales enablement materials that accelerate deals and improve win rates
• Oversee lifecycle programs, website conversion, SEO, vertical-specific landing pages, and field marketing
• Identify and test new channels and tactics—including retargeting, out-of-home advertising, and direct mail—based on customer insight and performance data
• Partner with the B2C team on PR and shared opportunities where CookUnity’s broader brand can strengthen B2B growth
• Build on CookUnity Business’s marketing dashboard to create clear visibility into performance, pipeline, revenue, and spend
• Connect insights across Salesforce, paid channels, CRM, website, and other data sources to identify bottlenecks and optimize investment
• Use attribution, experimentation, and customer feedback to prioritize initiatives and scale the strategies with the greatest commercial impact
• Communicate performance clearly to senior leadership, including what is working, what is not, and where the team should focus next
• Lead, coach, and develop the existing B2B marketing team while defining the structure and capabilities needed for the next stage of growth
• Hire and build the team beyond its current structure, creating clear ownership, high standards, and accountability
• Lead the broader cross-functional marketing effort, ensuring functional owners execute against a unified GTM roadmap
• Partner with Operations, Partnerships, Brand, Creative, Data, Product, Tech, and vertical leaders to connect marketing strategy with customer needs and business priorities
• Influence at every level by sharing insights, presenting results, and championing B2B marketing as a strategic growth driver

Requirements:

• 8+ years of experience in B2B growth marketing, demand generation, or go-to-market leadership, ideally within healthcare, corporate or enterprise services, or another multi-vertical business
• Proven track record building and scaling B2B GTM programs that generate measurable pipeline and revenue
• Deep understanding of ICP development, segmentation, positioning, messaging, lead generation, sales motions, and funnel optimization
• Strong partnership with Sales, with experience creating shared goals, feedback loops, and programs that improve pipeline quality and conversion
• Experience leading multi-channel programs across content, paid media, CRM, events, organic and social, website, and sales enablement
• Demonstrated experience developing high-performing teams and building new capabilities as a function scales
• Strong analytical judgment and fluency with funnel, pipeline, attribution, and budget data
• Excellent communication and stakeholder-management skills, with the ability to align creative, commercial, operational, and technical teams
• A true player-coach who can set strategy, lead a team, and personally drive the highest-priority work
• Ability to leverage generative AI to increase the quality and speed of work
• Startup or high-growth experience preferred