Social Media & Digital Marketing Consultant (Contract)

Laight Street Media is an entertainment marketing and partnerships agency connecting leading brands with influential artists and cultural talent. The Social Media & Digital Marketing Consultant will own and execute the company’s digital presence across social media, its website, and newsletter, while developing strategies to grow audience engagement and industry visibility.

Responsibilities:

• Own and manage Laight Street Media’s social media presence, primarily Instagram and LinkedIn
• Develop and manage an ongoing social content calendar
• Identify opportunities to turn our campaigns, partnerships, industry moments, and company news into engaging content
• Write, edit, coordinate, and publish social content
• Develop strategies to meaningfully grow our following, engagement, and industry visibility
• Own and manage the Laight Street Media newsletter from strategy through execution
• Develop the newsletter’s editorial calendar, recurring features, and overall content strategy
• Write and edit newsletter content highlighting company work, industry trends, partnerships, and relevant cultural moments
• Manage newsletter production, distribution, subscriber growth, and performance tracking
• Develop strategies to grow our email audience and increase engagement over time
• Manage and update the Laight Street Media website, including new work, case studies, company updates, and general content
• Establish a consistent voice and visual presence across social, website, and newsletter
• Coordinate with internal team members and external creative partners to gather assets and keep projects moving
• Track performance across channels and provide recommendations based on what is working
• Proactively identify new content ideas and opportunities rather than waiting for assignments

Requirements:

• 3+ years of relevant experience in social media, digital marketing, content, or brand marketing
• Experience managing social accounts and demonstrating measurable audience or engagement growth
• Strong understanding of Instagram and LinkedIn, with experience managing brand or company accounts
• Experience creating and managing email newsletters, including content strategy, distribution, and audience growth
• Experience with website content management
• Excellent writer with strong editorial judgment and attention to detail
• Highly organized and comfortable managing multiple projects, deadlines, approvals, and stakeholders
• Able to work independently and take ownership from idea through execution
• Strong understanding of digital culture and what makes content feel current and relevant
• New York / Los Angeles preferred | Remote/Hybrid
• Experience in entertainment, music, talent, media, fashion, advertising, or culture is a plus
• Basic design/content creation capabilities are a plus, though this does not need to be a graphic design role