GTM Content Marketing Manager

RLDatix is a healthcare technology company focused on improving patient safety and care delivery through its Healthcare Operations Platform. The GTM Content Marketing Manager will lead content strategy, integrated demand generation campaigns, and cross-functional execution to drive customer cross-sell and upsell pipeline growth across North America.

Responsibilities:

• Develop externally facing B2B content — with priority focus on email marketing and website content, alongside webinars, event messaging, LinkedIn, and paid advertising — to nurture existing customers into additional solution areas
• Plan and manage integrated campaigns with multiple deliverables, channels, stakeholders, and deadlines in order to drive cross-sell and upsell pipeline
• Establish content calendars, track assets, determine appropriate formats, and drive execution through completion to keep multi-channel campaigns coordinated and on-time
• Partner with Communications, Customer Experience/Event teams, Marketing Operations, Product Marketing, and Sales in order to generate and nurture interest before handing off to solution-level conversations
• Contribute to marketing's revenue goals through content and campaign conversion — engagement, progression to marketing-qualified leads, and pipeline contribution — while helping refine reporting frameworks with Marketing Operations

Requirements:

• 5+ years of B2B demand-generation experience with hands-on content production, campaign management, and multi-channel distribution
• Proven success managing integrated campaign programs (rather than isolated deliverables) with multiple stakeholders and deadlines
• In-depth knowledge on how to personally create strong content across email, web, and social channels
• At least 5 years of marketing-automation-platform experience — HubSpot preferred; Pardot, Marketo, or similar acceptable
• Exposure to targeted account- or contact-based B2B marketing (direct experience building an entire ABM program is not required)
• Sincere interest in supporting an evolving "platform" narrative and helping build a demand generation function from an early stage
• A knack for working autonomously and collaboratively within an ambiguous, build-stage environment — with willingness to align to East Coast stakeholder hours
• formal content strategy experience is a meaningful advantage
• Asana highly preferred, with comparable work-management tools transferable