Senior Customer Marketing manager

Jumio is a company focused on online identity verification and related technology solutions. The Senior Customer Marketing Manager will own customer marketing programs across the existing customer base, including lifecycle communications, advocacy, customer events, advisory boards, and content that supports adoption, retention, expansion, and new business. The role partners closely with Marketing, Customer Success, Account Management, and Product Marketing to turn customer insights into actionable programs and proof points.

Responsibilities:

• Own Jumio’s customer communication calendar, including product updates, feature-adoption campaigns and lifecycle email programs that keep customers informed and engaged
• Build and manage a structured customer advocacy program covering references, case study participants, G2 reviewers, event speakers and advisory board members
• Partner with Corporate Marketing to develop customer case studies, testimonials and other customer proof
• Build and executive-produce Jumio’s Customer Advisory Board from the ground up, including defining membership criteria, recruiting senior customer leaders, developing the strategic agenda and maintaining engagement between meetings
• Turn Customer Advisory Board insights into actionable product and go-to-market input and communicate resulting actions back to participating customers
• Plan and execute customer-facing webinars, user groups, executive roundtables and other events that build community and complement the Customer Advisory Board
• Identify opportunities to create case studies, testimonials, reviews and peer proof that accelerate new-logo sales cycles and reinforce Jumio’s credibility in the identity verification market
• Partner with Account Managers, Customer Success Managers and Product Marketing to develop scalable content, templates, customer proof points and strategic guidance that support renewal and expansion conversations
• Provide tailored customer marketing support for select strategic renewal and expansion opportunities
• Manage Jumio’s presence on G2, TrustRadius and equivalent peer-review platforms as an ongoing customer marketing channel
• Track and report on the advocacy pipeline, program participation, content usage, engagement rates and influence on retention and expansion outcomes

Requirements:

• 5 or more years of experience in customer marketing, lifecycle marketing or a closely related role within B2B SaaS or enterprise software
• Proven experience building and operating a structured, scalable customer advocacy or reference program
• Experience building or managing a Customer Advisory Board or comparable executive customer community
• Strong content instincts and the ability to turn customer conversations into compelling case studies, testimonials and campaign materials
• Experience partnering with Customer Success, Account Management and Sales without direct authority
• Comfort working with customer success platform data, product usage signals and campaign analytics to inform targeting and measure results
• Experience planning and executing customer-facing events, from webinars to executive roundtables
• Technical fluency and the ability to create credible content for sophisticated business, technology and compliance audiences
• Domain knowledge of identity verification, KYC/AML, fintech, fraud prevention or another regulated technology sector