Senior Customer Marketing Manager

Salesforce is an AI CRM company seeking a Senior Customer Marketing Manager to own customer marketing end to end for Qualified and its AI SDR Agent, Piper. The role involves sourcing and publishing customer stories, preparing customer speakers, developing promotional and enablement assets, maintaining advocacy data, and partnering across sales, customer success, events, product marketing, and corporate customer marketing teams.

Responsibilities:

• Own the customer story pipeline: identify customers with strong results and distinctive use cases, partner with account teams to validate each opportunity, secure participation, prepare interviews, and write and publish the resulting stories
• Turn every story into reusable assets, including landing pages, social copy, slides, and internal promotions, and keep the customer story page and featured logos current with the strongest brands and proof points
• Recruit and prepare customer speakers for events ranging from webinars to Dreamforce, owning outreach, prep documents, and coordination through the event, then convert each appearance into promotional content
• Build relationships and secure approvals to feature customer brands in product demos at events worldwide, helping audiences see Piper in a real customer context
• Expand the roster of customer stories beyond technology, finding advocates in new industries to show how Qualified drives value across different businesses
• Maintain a reliable database of customer advocates, product adoption, and approved use cases so executives and teams can quickly find relevant customers and capabilities like Piper Video and Piper Email
• Maintain customer story slides and deal win slides for enablement and live deal cycles so teams can tell a relevant, credible customer story
• Partner with the Salesforce customer marketing team to bring Qualified customers into larger activations and make our stories accessible through the channels Salesforce sellers already use

Requirements:

• You have 6+ years in customer marketing, customer advocacy, or a related B2B SaaS marketing role
• You have a track record of sourcing customer stories and managing customer relationships from first outreach through publication or event appearance
• You have excellent writing and interviewing skills, and can find the compelling angle in a customer's experience and turn it into a clear story
• You have strong project management skills and can keep multiple stories, approvals, assets, and events moving at once
• You use sound judgment when working with customers, account teams, executives, and brand approvals
• You take a collaborative approach to working across Sales, Customer Success, Events, Product Marketing, and corporate customer marketing teams
• You're familiar with Salesforce
• You have experience building customer advocacy programs at scale