Pest Badger operates more than 20 pest control locations across multiple states and is expanding into new markets. The Performance Marketing Manager will own and scale paid customer acquisition across Meta, Google Ads, and Google Local Services Ads by building campaigns, optimizing performance, analyzing attribution, and improving profitable customer growth.
Creative
Hooks and messaging
Offers
Audiences
Lead forms
Landing pages
Retargeting strategies
Campaign structure
Keyword strategy
Search terms
Negative keywords
Bidding strategies
Budget allocation
Location targeting
Conversion tracking
Landing-page performance
Budgets
Lead volume
Lead quality
Cost per lead
Lead disputes
Performance by location
Ad Spend → Lead → Contact → Sale → Customer
Ad spend
Lead volume
Cost per lead
Lead quality
Contact rate
Booking rate
Close rate
Customer acquisition cost
Conversion rate
ROAS