Performance Marketing Manager (META & GOOGLE)

Pest Badger operates more than 20 pest control locations across multiple states and is expanding into new markets. The Performance Marketing Manager will own and scale paid customer acquisition across Meta, Google Ads, and Google Local Services Ads by building campaigns, optimizing performance, analyzing attribution, and improving profitable customer growth.

Responsibilities:

• You’ll be responsible for paid customer acquisition across our locations, including:
• Meta / Facebook & Instagram Ads
• Google Search Ads
• Google Local Services Ads
• Retargeting
• Landing pages and conversion optimization
• Conversion tracking and attribution
• Campaign testing and optimization
• Reporting and performance analysis
• Turn advertising dollars into profitable new customers
• You’ll personally build, manage, and optimize our Facebook and Instagram advertising
• You’ll continuously test:

Creative

Hooks and messaging

Offers

Audiences

Lead forms

Landing pages

Retargeting strategies

• You’ll build and manage Google Search campaigns across multiple geographic markets, including:

Campaign structure

Keyword strategy

Search terms

Negative keywords

Bidding strategies

Budget allocation

Location targeting

Conversion tracking

Landing-page performance

• You’ll constantly look for opportunities to increase qualified lead volume while controlling customer acquisition costs
• You’ll help manage and optimize LSA across our markets, including:

Budgets

Lead volume

Lead quality

Cost per lead

Lead disputes

Performance by location

• You’ll help us understand the entire funnel:

Ad Spend → Lead → Contact → Sale → Customer

• You’ll be expected to understand tools and systems such as Google Analytics 4, Google Tag Manager, Meta Pixel/Conversions API, call tracking, CRM attribution, and marketing dashboards
• We want to understand performance by channel, campaign, and location
• You’ll be responsible for understanding and improving:

Ad spend

Lead volume

Cost per lead

Lead quality

Contact rate

Booking rate

Close rate

Customer acquisition cost

Conversion rate

ROAS

• What’s working
• What’s not
• Which markets need more budget
• Which markets need less
• Which offers are winning
• Which ads are producing customers
• Where our acquisition costs are going
• And what we should test next
• As Pest Badger continues to expand, you’ll play a major role in building a repeatable customer acquisition system that can scale into every new market we enter

Requirements:

• Have 3+ years of hands-on paid media experience
• Have personally managed meaningful advertising budgets
• Have strong experience with Google Search Ads
• Have strong experience with Meta Ads
• Understand Google Local Services Ads
• Understand conversion tracking and attribution
• Be comfortable managing campaigns across multiple locations
• Understand landing pages and conversion optimization
• Be highly analytical
• Test constantly
• Move quickly
• Take ownership of results
• 100% Remote – United States
• Experience with home services or local service businesses is a major plus
• Pest control, HVAC, plumbing, roofing, lawn care, electrical, garage doors, or similar industries would be especially valuable