Product Marketing Senior Manager/Director

Vibe is building AI-powered hardware and software that capture, organize, and recall critical moments to improve how organizations work. The Product Marketing Senior Manager/Director will lead positioning, narrative, messaging, go-to-market systems, product launches, competitive intelligence, enablement, and PMM team performance across connected product lines and markets.

Responsibilities:

• Own Vibes narrative, positioning, and messaging across multiple yet connected product lines, personas, and markets
• Develop Tier 1 and Tier 2 GTM launch systems that integrate Product, Brand, Demand, and Sales
• Translate complex product capabilities into business outcomes that resonate with our priority verticals
• Build competitive intelligence and market readiness, including battlecards, rip-and-replace plays, and market maps
• Create high-velocity sales/buyer enablement (talk tracks, solution sheets, discovery guides)
• Partner with marketing demand and brand functions to ensure campaigns and creative are grounded in real product and customer truth
• Partner with marketing to align content, campaigns, and plays with the right messaging and ICP triggers
• Influence product roadmap with customer insights, competitive analysis, and market needs
• Ensure message consistency across website, marketing, sales, and customer touchpoints
• Lead and measure PMM team impact through win rate, adoption, message pull-through, and launch performance metrics

Requirements:

• 5-10+ years in Product Marketing with GTM strategy, bonus if B2B SaaS/AI hardware experience
• Proven ability to build and own a strategic narrative and translate complex tech into clear value
• Strong track record in orchestrating cross-functional product launches tied to revenue outcomes
• Experience with competitive intelligence, win/loss, and persona development
• Exceptional writing, synthesis, and customer-centric storytelling abilities
• Comfortable operating at high speed in ambiguity, builder mindset required
• Ability to work deeply with Product, Sales, RevOps, and Marketing/Growth teams
• High ownership, high clarity, high accountability
• B2B SaaS/AI hardware experience