Integrated Commercial Marketing Manager

Fortive is a global industrial technology company providing technology solutions across environmental, health and safety, industrial, and healthcare applications. The Integrated Commercial Marketing Manager develops and executes integrated marketing strategies, campaigns, and customer journeys that drive growth, engagement, demand generation, and measurable business results. The role partners with product management, commercial leadership, and centralized marketing teams to align priorities, optimize investments, and measure performance.

Responsibilities:

• Develop integrated marketing strategies and plans that drive growth, customer engagement, and revenue
• Translate business, product, and commercial priorities into marketing campaigns, investments, and growth initiatives
• Measure performance, optimize marketing investments, and drive ROI
• Drive brand awareness, demand generation, and customer retention through integrated marketing programs
• Own customer messaging, website strategy, marketing content, and customer journey development
• Support product launches and commercial initiatives with coordinated marketing campaigns and sales enablement materials
• Generate qualified sales opportunities through digital, event, email, social, web, and customer marketing programs

Requirements:

• Location: Remote within the United States (Eastern or Central Time Zones required; Eastern Time Zone preferred)
• Bachelor's degree in Marketing, Business, Communications, or related field
• 6+ years of progressive B2B marketing experience, including substantial experience owning integrated marketing strategy, demand generation, and complex cross-functional initiatives
• Demonstrated ability to translate business strategy, product roadmaps, and customer insights into measurable marketing plans
• Strong understanding of digital marketing, website strategy, social media, email marketing, events, webinars, customer communications, and funnel performance
• Proven ability to communicate difficult concepts, influence cross-functional stakeholders without direct authority, and negotiate alignment on priorities and investments
• Strong analytical, strategic thinking, communication, planning, and project leadership skills, with the ability to identify innovative solutions to complex business challenges
• Experience in healthcare, technology, SaaS, industrial, or regulated markets
• Demonstrated success developing integrated marketing strategies and demand generation programs
• Experience with digital marketing, website management, social media, email marketing, and events
• Strong analytical skills with the ability to connect marketing activities to business outcomes
• Ability to influence and lead across functions without direct authority