Sr Product Manager - LTV and Retention

Kraken is a crypto and financial services platform offering trading, staking, and other products for individual and institutional clients. The Senior Product Manager will lead engagement and loyalty strategy across Kraken and Pro, owning retention, session frequency, and LTV metrics while driving experimentation, personalization, and growth initiatives across mobile and web products.

Responsibilities:

• Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning it with our growth goals and business unit objectives
• Own key product metrics such retention rate, session frequency, and LTV
• Drive product development across the full lifecycle—from discovery and validation to launch and iteration—with a focus on utility, repeat usage, and behavioral reinforcement
• Develop and implement growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, social features, and habit-forming design
• Collaborate with Engineering, Design, and Analytics to run A/B and multivariate tests at scale, leveraging results to make fast, data-informed decisions
• Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies (e.g., push, in-app, email) based on behavioral insights
• Design and refine client segmentation frameworks to personalize the experience and optimize journeys
• Collaborate closely with Business Leads for Consumer and Pro segments to align product goals with user personas, market demands, and business objectives

Requirements:

• 5+ years of product management experience, with 2+ years focused on engagement, retention, or lifecycle growth (preferably in crypto or fintech)
• Strong analytical skills with a proven ability to use data to drive decision-making
• Experience in growth product management with a solid understanding of experimentation, funnel optimization, and behavioral psychology
• A track record of launching successful engagement features such as notifications systems, loyalty/rewards programs, or community-driven features
• Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers
• Deep empathy for users combined with a strong business sense
• Strong communication and stakeholder management skills; you can influence at multiple levels of the organization
• Enthusiasm for Bitcoin and the cryptocurrency ecosystem, with a deep belief in our mission