Staff Product Marketing Manager, Business

Linktree is a digital presence platform that enables people and businesses to curate, grow, and monetize their online presence. The Staff Product Marketing Manager will define positioning, messaging, and go-to-market strategy for Linktree’s business products, while driving business acquisition, free-to-paid conversion, seat expansion, and retention. The role will also shape product strategy, lead business launches, develop competitive intelligence, and align cross-functional teams.

Responsibilities:

• Develop and evolve positioning and messaging for the full business suite (SMB tools, Workspaces, and what comes next) across business types, team sizes, and use cases
• Build a differentiated narrative for Workspaces that lands the value of multi-profile, multi-seat management with the buyers and users who need it most
• Speak to the distinct needs of each segment, from entreprenuers and local businesses to agencies managing dozens of client profiles to brands running coordinated multi-team presences
• Keep the business story a natural, credible extension of Linktree's broader brand
• Identify the highest-leverage acquisition, upgrade, and expansion moments, and build the messaging and in-product storytelling to capture them
• Partner with CRM and lifecycle teams on journeys that move businesses from trial and activation to habitual use, paid plans, and seat expansion
• Work with data teams to track funnels, find friction points, and iterate on positioning and onboarding to shorten time-to-value for new business customers
• Develop self-serve education assets, from one-pagers to demo narratives to comparison guides, that help businesses understand, choose, and buy
• Build deep, research-backed personas for Linktree's business segments: their workflows, buying dynamics, tool stacks, and what makes them switch
• Influence roadmap priorities with business user demand, competitive gaps, and strategic opportunity signals
• Establish frameworks for evaluating new business features, packaging decisions, and tier differentiation, balancing user value, conversion potential, and long-term retention
• Act as the voice of the business user in product, growth, and commercial conversations, bringing qualitative research, behavioral data, and market intelligence
• Own end-to-end GTM for business-focused launches, from SMB enhancements to major Workspaces releases
• Define launch strategy across audience segmentation, channel approach, messaging hierarchy, and success metrics, then hold the cross-functional team to it
• Partner with content, brand, and growth marketing to tell launch stories that feel credible, specific, and outcome-oriented
• Build the repeatable playbooks that make every future business launch faster and sharper
• Maintain a clear view of the business-facing link-in-bio and multi-profile management landscape, plus the adjacent productivity, brand management, and agency workflow tools businesses consider
• Synthesize competitive intel, analyst signal, and business user feedback into sharp positioning updates and strategic recommendations
• Identify and defend the territory where Linktree is uniquely positioned to win business users at scale
• Be the connective tissue across product, growth, brand, and community teams so business messaging is consistent, accurate, and mutually reinforcing
• Support localization and global expansion of business features with positioning that travels across markets and business cultures
• Help internal teams, from support to marketing to leadership, articulate why Linktree is the right choice for businesses

Requirements:

• 8+ years in product marketing, with meaningful time on B2B, SMB, or multi-seat and team-based products
• A track record of leading GTM for complex launches and driving measurable outcomes across acquisition, activation, and retention
• Fluency in how businesses buy: longer consideration cycles, multi-stakeholder dynamics, and the need for ROI clarity
• Experience building segment personas that actually shape product and go-to-market decisions, not just slide decks
• A confident strategic voice. You're comfortable pushing back on product direction, advocating for your segment, and shaping decisions beyond your immediate remit
• An analytical mindset that connects product and marketing performance data to positioning decisions and roadmap influence
• The ability to lead across functions without formal authority. You know how to build alignment, move quickly, and bring people with you
• Experience at a high-growth consumer or SMB platform is a strong plus; you don't need to have come from enterprise