Sr. Product Marketing Manager

Thanx is a loyalty and guest engagement platform for regional and national restaurants. The Senior Product Marketing Manager will own product positioning, messaging, launch strategy, customer proof, enablement, competitive intelligence, and external and in-product content while leading cross-functional teams and using AI-enabled tools to improve marketing operations.

Responsibilities:

• Positioning and messaging. Own product-level positioning and messaging for the platform areas you cover. Build the frameworks, get sales and CS to adopt them, and revise them as the market and the roadmap change. You are the person who decides how we talk about what we build, and the person who defends that choice when someone disagrees
• Launch strategy and delivery. Own launches end to end: set the tier, define the goal, choose the tactics that fit that goal, run the cross-functional team, and report honestly on what worked. You decide what gets a full launch and what gets a release note, and you make that call based on business impact, not internal enthusiasm
• Customer stories and proof. Own the proof library, not just the individual stories. Interview newly launched customers and the internal teams behind them, find the unique angle, and produce everything from short reference stories to full case studies with quotes, metrics, and narrative. Build the system that turns one interview into one-pagers, slides, use case documentation, and the proof that answers "show me someone doing this" and "when would I use this feature?" Know where the gaps in our proof are before sales tells you
• Enablement for sales, CS, and partners. Own what those teams know and say about the platform. Build the training, the competitive positioning, and the objection handling, then measure whether it is being used and whether win rates moved. Work directly with sales and CS leadership on where the gaps are
• Market and competitive command. Own our point of view on what competitors are shipping and what restaurant operators are actually dealing with. Bring that back into positioning, roadmap conversations, and exec discussions. Be the person the exec team asks when they want to know what is happening in market
• External and in-product content. Keep a regular cadence of customer-win content for social and partner channels ("this brand launched this week, here's why it's interesting"), and apply a product marketing lens to the Help Center and in-dashboard content: embedded video, plus the context that explains why and when to use a feature, not just how it works

Requirements:

• 8+ years in B2B SaaS, including 5-7 years in product marketing, customer marketing, or a closely adjacent role
• Ownership of at least one major product launch end to end, including the strategy and the tradeoffs, not just the deliverables
• Positioning or messaging work that sales and CS actually adopted, and a clear account of how you got them to
• A portfolio of written work you can walk us through, including case studies, product content, and enablement materials, and a clear sense of what it accomplished
• Experience conducting customer interviews and finding the story inside them
• Strong instincts for learning core personas, and for adapting the same material across prospects, customers, internal teams, and partners
• A track record of working productively with sales and customer success, and of creating enablement content those teams actually used
• Experience influencing cross-functional teams you don't manage, and presenting to executives
• Comfort with video and multimedia formats, not just written content
• Restaurant or hospitality technology experience is a plus