CRM Production Manager

Babylist is a platform serving expecting and new families through shopping, guidance, health, financial, and content offerings. The CRM Production Manager will own the operational and technical execution of multi-channel CRM campaigns and journeys, including audience logic, campaign production, journey architecture, and CRM technology workflows. The role will also improve production standards, troubleshoot systems, monitor performance, and use insights and AI to optimize customer experiences.

Responsibilities:

• Own CRM campaigns and complex, multi-channel journeys across email, push, SMS, in-app messaging, and emerging channels, translating business goals into seamless, automated customer experiences
• Serve as the channel subject matter expert, building and launching campaigns with precision while setting the standard for QA, personalization, segmentation, data integrity, compliance, and deployment
• Own and continuously improve channel production playbooks, ensuring best practices are documented, maintained, and adopted across the team
• Own production workflows across the CRM stack, including Iterable, Contentful, Cloudinary, Shopify, and Hightouch, and ensure data, content, and logic move reliably across systems
• Translate ambiguous targeting requests into clear, executable audience and segmentation logic
• Build, sync, validate, and activate audiences from the CDP into downstream tools
• Troubleshoot at both the platform and campaign level, from broken data syncs to journey and deployment issues
• Monitor audience health and incorporate engagement quality into CRM strategy, segmentation, and send cadence decisions
• Interpret CRM performance signals and turn them into action, including frequency adjustments, targeting refinements, deliverability escalation, and new optimization opportunities
• Apply user behavior and product context to improve targeting, journey structure, and messaging—not just execute an existing brief
• Partner with the editorial team on CRM content planning, production, and deployment, ensuring ideas are translated accurately and delivered on time
• Keep cross-functional partners aligned, surface risks early, and follow through on commitments
• Use AI to increase speed, improve output quality, and evolve CRM production workflows

Requirements:

• 5+ years of hands-on experience managing multi-channel CRM production across email, push, SMS, and in-app messaging
• Deep fluency with ESP and CDP ecosystems, including a clear understanding of their distinct roles and how audiences, data, content, and logic flow between them
• Strong working knowledge of CRM production platforms; experience with Iterable, Contentful, Cloudinary, Shopify, and Hightouch is strongly preferred
• Strong understanding of email governance, compliance, and deliverability best practices
• Strong command of CRM data, including engagement metrics, behavioral signals, audience health indicators, and lifecycle data, with the ability to translate insights into action
• Product marketing instincts and the ability to connect user behavior and product context to targeting and messaging decisions
• An operational and technical architect who enjoys building complex journeys, eliminating friction, and ensuring nothing falls through the cracks
• Detail oriented, solutions oriented, and able to manage time effectively in a fast paced environment
• A proactive problem solver and trusted cross-functional collaborator who spots issues early, investigates thoughtfully, communicates clearly, and keeps teams aligned through execution
• Committed to high quality execution, even under pressure, and able to bring others along rather than working in isolation
• AI forward and curious, with a habit of integrating new tools into daily workflows to move faster and improve outcomes
• (Bonus points if you have experience with Iterable, Braze or Hightouch)