Staff Data Analyst (eCommerce Analytics Specialist)

Pura is hiring a Staff Data Analyst Consultant to support its Business Intelligence team with eCommerce analytics. The role analyzes and visualizes product, web, marketing, and marketplace data, develops metrics and reporting, and provides recommendations to improve user experience and business performance.

Responsibilities:

• Head data-based eCommerce and marketing projects and initiatives to support sales/marketing team KPIs and brand partnerships
• Define, analyze, and help track new metrics that inform strategy
• Compile, analyze, visualize, and interpret critical product and web analytics data for presenting to teams and brand partner stakeholders
• Provide quantitative balance throughout the entire product life cycle (research, design, implementation, and iteration)
• Make recommendations on how to improve user experience and business performance
• Explore data to find trends and opportunities for our product teams and brand partners
• Develop and maintain data dashboards and reporting, including ad hoc requests and reporting automation

Requirements:

• We are looking for an analyst with eCommerce analytics related experience, who loves solving problems and telling stories with data analysis and visualization
• 5-8+ years of experience in a data analysis role
• Advanced experience with MMM and MTA tools as well as Google Analytics (or equivalent)
• Proficiency with Microsoft Office or Google applications (Excel/Sheets, SQL)
• Proficiency with data warehouse architecture and Git
• Experience in a data visualization tool (ex: Tableau)
• Experience in advanced analytic and statistical techniques, A/B testing, customer segmentation, marketing effectiveness, and revenue/opportunity attribution
• Experience building and automating management-level reporting
• Strong communication skills
• Demonstrated ability to speak on a technical level and communicate clearly with engineers, customer service, marketing, manufacturing, and designers
• Experience facilitating cross-functional teams with a strong sense of accountability
• (eCommerce field preferred)