Field Marketing Manager

Motive empowers the people who run physical operations with tools that make their work safer, more productive, and more profitable. The Field Marketing Manager will develop and execute regional marketing programs and events for the Central Enterprise Sales team, partnering with sales and cross-functional marketing teams to drive pipeline growth, accelerate opportunities, and measure performance.

Responsibilities:

• Develop and implement tailored field marketing programs aligned with overall GTM strategy and Central Enterprise priorities, including field events, executive programs, conferences, and 1:1 account-specific experiences
• Build regional plans that support both pipeline creation and deal acceleration, using the right mix of programs for target accounts and active opportunities
• Leverage corporate campaigns, content, and central field programs where they fit territory needs, while keeping primary focus on regional execution
• Serve as the primary marketing point of contact for the Central Enterprise sales team, ensuring close collaboration with sales leadership, account executives, and SDRs
• Work closely with sellers to identify regional opportunities, support priority accounts, and build programs that align to sales goals and territory priorities
• Communicate program objectives, gain buy-in, and help drive participation before and after each activation
• Develop and execute targeted campaigns that generate qualified pipeline and create meaningful engagement within key accounts
• Support deal progression through high-touch programs such as executive dinners, roundtables, hospitality events, and other small-format experiences tied to active opportunities
• Help connect field marketing activity to account strategy and follow-up plans so programs contribute to measurable business outcomes
• Partner with Demand Generation, Product Marketing, Revenue Operations, Customer Marketing, and central field programs to build cohesive marketing initiatives
• Help localize messaging, activate content, and align campaign execution across the region
• Maintain strong communication across teams to keep programs on track and aligned to business goals
• Measure program performance using key metrics such as registrations, attendance, meetings, sourced and influenced pipeline, opportunity progression, and ROI
• Provide insights during pipeline reviews, quarterly business reviews, and planning sessions to guide future initiatives
• Apply learnings from prior programs to improve targeting, execution, and follow-up over time
• Oversee program budgets, ensuring efficient allocation and strong return on investment
• Manage vendor relationships and execution details for event production, logistics, attendee experience, and follow-up
• Keep programs organized and moving by managing timelines, deliverables, and cross-functional handoffs

Requirements:

• 5+ years of experience in field or regional marketing within B2B SaaS, enterprise software, or technology
• Proven ability to design and execute successful demand generation campaigns and field programs
• Strong understanding of account-based marketing and how field marketing supports pipeline creation and deal acceleration
• Experience working closely with sales teams and cross-functional marketing groups in a fast-paced environment
• Strong collaboration and communication skills, with the ability to operate as a trusted partner to sellers and internal stakeholders
• Demonstrated ability to analyze data, report on program performance, and optimize based on findings
• Proficiency in marketing tools such as Salesforce, Marketo, Tableau, 6sense, and Asana
• Strong organizational skills and the ability to manage multiple priorities with a high standard of execution
• Bachelor's degree in Marketing or a related field
• Willingness to travel up to 30%
• The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations