Marketing Manager

The company is seeking a Marketing Manager to manage client relationships and lead omnichannel marketing analytics and campaign measurement initiatives. The role translates customer and campaign data into actionable insights, develops campaign strategies and measurement plans, and collaborates with internal, client, and vendor teams to optimize performance and business impact.

Responsibilities:

• Plays the role of key client contact. Builds trusted relationships with senior brand leadership by serving as the SME for omnichannel strategy, campaign performance, and investment measurement
• Collaborates with campaign development leads (CDL) on Experience Plan to inform strategic campaign strategy (content strategy, content pillars, message map, and segmentation) aligned to brand objectives and customer needs
• Responsible for maintaining a deep knowledge of customer segmentation, works closely with Market Research and Customer experience (Cx) teams to continue to build understanding
• Develops and maintain campaign blueprint. Build campaign design through data-driven customer insights in collaboration with CDL, CX. Maintains a deep understanding of available data and campaign analytics (both internal and external)
• Recommends channel strategy and investments, including vendor partners, based on channel reach / affinity, strategic fit for content, and historical engagement / campaign insights and ROI insights
• Serves as Campaign Analytics point on development of measurement plan (define goals for each campaign and tactic). Lead Blueprint Ops in collection of data sets in support of measurement plan
• Defines test-and-learn plans, monitors performance against objectives, and identifies adjustments to campaign parameters such as channel mix, content, and segmentation
• Partners with data enablement SME to ensure tagging activities are planned and executed to support measurement goals
• Partners with Investment Analytics Team to plan and measure business impact

Requirements:

• Knowledge of omnichannel campaign management and optimization, including paid search, paid social, programmatic display, point of care, SEO, and TV
• Intellectual curiosity and a desire to learn; love of going down rabbit holes
• Collaborative and adaptable, ability to prioritize and make rapid decisions
• Demonstrated ability to transform marketing strategy into an effective tactical plan that leverages the most effective and appropriate communication channels for the identified customer
• Ability to develop measurement plans to inform a test and learn approach, and analyze data to inform campaign strategy and adjustments to the plan
• Strong knowledge of digital marketing in the pharma space, and insight into digital marketing in the medical community as well as outside the industry
• 7-10 years of experience in pharmaceutical/healthcare advertising, analytics, or market research fields preferred
• Experience working in Agile/Scrum workstreams
• Understanding of Anonymized Patient Level Data (APLD) assets or Healthcare Provider (HCP) promotions data
• Strong understanding of one or more areas of media consumption data, such as digital display, search, print, over-the-top (OTT), or television
• Data visualization tool experience, e.g. Tableau, Data Studio, Looker Studio