Active Member Marketing Manager

Twin Health is a digital health company using AI Digital Twin technology to improve metabolic health and prevent chronic diseases. The Active Member Marketing Manager will build and own the lifecycle engagement program for active members across email, SMS, in-app, push, direct mail, and webinars, while coordinating with care, clinical, product, and marketing teams. The role combines strategy, hands-on Braze campaign execution, experimentation, analytics, and compliance management.

Responsibilities:

• Map the member journey to build sustained engagement, as well as winback for lapsed members, and define the communication strategy for each stage, including who we deliberately choose not to message
• Own the annual and quarterly engagement roadmap, with a defined direction on stage involvement
• Build a segmentation model grounded in real member behavior, sensors, app engagement, care team interaction, clinical trajectory, enrollment channels, etc
• Govern the member communication calendar across marketing, care team, product, and clinical, so members experience one coherent voice instead of four uncoordinated ones
• Inventory the existing touchpoint landscape and maintain that map as the source of truth
• Partner with Care Delivery and Clinical leadership to define the boundary between a marketing communication and a clinical one. Member marketing should make the care team more effective, not compete with it for attention
• Design suppression, frequency capping, and quiet-hours logic across all channels so total message volume stays deliberate as the program scales
• Work with Product on campaign-based push and in-app messaging
• Ensure deployment accuracy by accounting for the operational realities of the point solution ecosystem: eligibility files, employer and health plan communication rules, benefits calendars, co-branding constraints, and the fact that our members are often being messaged by three other vendors the same week
• Build and ship campaigns end to end in Braze: audience logic, Canvas and journey build, content, QA, launch, and iteration
• Write copy and creative briefs, and manage design, clinical and legal review as needed to deliver timely campaigns on schedule
• Develop the Braze instance as it matures: event taxonomy, catalog and Connected Content usage, template library, preference center, deliverability and sender reputation, and the data contract with our Snowflake warehouse
• Stand up a formal testing program: subject lines and creative to start, then channel mix, cadence, timing, incentive structure, and a direct mail pilot
• Measure performance and build dashboard in partnership with Marketing operations to showcase campaign efficacy
• Report results to Growth Marketing and the broader leadership team on a regular cadence, including wins, losses and adjustments as a result
• Maintain compliance discipline throughout — HIPAA, PHI handling, TCPA and consent management for SMS, CAN-SPAM, and internal clinical review
• Other duties as assigned

Requirements:

• 4–7 years in lifecycle, CRM, retention, or engagement marketing, with meaningful time spent owning programs end to end rather than executing someone else's brief
• Hands-on Braze expertise. You can build a multi-branch Canvas with behavioral triggers, Liquid personalization, and proper suppression logic without waiting on engineering
• Real multi-channel experience including email plus at least one of SMS, push, or in-app
• Demonstrated experimentation rigor: you design tests with holdouts, understand what a result can and cannot support, and are comfortable reporting a null
• Comfort building and defining processes. This program does not exist yet; you will be building the first version
• This remote opportunity based out of the U.S
• Applicants must be authorized to work for any employer in the U.S
• Healthcare or digital health experience, with working fluency in HIPAA and PHI handling in marketing systems
• Direct experience in the point solution ecosystem: a digital health, condition management, or benefits vendor distributed through employers, health plans, or health systems. You understand eligibility-driven populations, client communication approvals, and the practical difference between enrollment marketing and active member marketing
• Experience marketing alongside a human care team or clinical staff
• Exposure to offline or physical channels (direct mail, print, or member webinars) and how to measure them