Ecommerce Growth Marketing Senior Paid Media Specialist

Apex Brands is a DTC ecommerce growth consulting and marketing company that helps service businesses attract, engage, and convert their ideal audiences. The company is seeking a Senior Paid Media Specialist to manage Meta, Google, and TikTok advertising accounts for US-based ecommerce brands, optimize campaign performance, conduct creative testing, and deliver measurable client results.

Responsibilities:

• Manage the Meta, Google, and/or TikTok ad accounts of US based ecommerce brands
• Run ad campaigns across Meta, Google, and TikTok
• Monitor ROAS, ad budgets, revenue, and core KPIs to optimize campaigns and achieve the desired results for our clients
• Run profitable creative testing campaigns and identify trends to be able to communicate with the client what is working and what we should be creating more of
• Create performance marketing reports for the accounts that you are managing to accurately display the analytics, results, and next steps
• Strategize on ways to improve the overall marketing strategy for our brands to increase effectiveness
• Maintain awareness of current industry and technology standards, social media, competitive landscape, and market trends

Requirements:

• We are looking for an ecommerce Paid Media Specialist who has experience managing large ad budgets across Meta and Google primarily
• The candidate selected for this role would come in and manage the Meta, Google, and/or TikTok ad accounts for US based ecommerce brands
• The right candidate will be task-oriented, analytical, and willing to keep the team and ad accounts on pace to make sure we are meeting or exceeding client expectations
• A self-starter who can see problems and go to work fixing them and not be just an order taker
• The ideal candidate will have a strong background in managing Facebook Ads and Google Ads for US based ecommerce brands
• Must have a portfolio of work that demonstrates the results that you have been able to provide and the KPIs you have hit
• Must also demonstrate your skills with creative testing through media buying on Facebook, Instagram, and TikTok ads
• • Bachelor's degree in Marketing or related field OR 3-4 years of experience OR alternative education experience (mentors or courses)
• • Must be proficient in Facebook & Google Ads management for ecommerce brands
• • Must be proficient in scaling ad budgets
• • Strong communication, conceptual thinking, and a hunger to always provide great results for our clients
• • Autonomous worker with an analytical mind
• • Portfolio of work, results, or case studies
• • You should be comfortable using some internal communication tools such as Monday.com, Google Drive, Zoom, and Slack for team meetings and to support other team members with any technical request
• • You should also be confident enough to push back on the leadership team and express your opinion if you think the ship is heading off course
• Additionally, if you experience using MTAs such as NorthBeam, incrementality testing tools, and MMM tools for data validation that is a major plus
• • Prior experience working for an ecommerce brand or advertising agency is preferred