Global Product Marketing Manager, Aortic

Cook Medical is a medical device company with a global Aortic specialty. The Product Marketing Manager 2 develops and executes global marketing strategies, brand positioning, go-to-market plans, and product launches across the product lifecycle while collaborating with leadership, product management, sales, customers, and global functions.

Responsibilities:

• Collaborates with senior specialty leadership to link and align priorities, projects, and plans within the specialty
• Influences specialty business strategy and direction
• Aligns mid-term marketing strategy and annual marketing plans to drive business goals, brand strategy and brand perception improvement
• Develops global go-to-market strategy in close collaboration with product management, sales, and global functions
• Develop value proposition, claims, and messaging in alignment with brand guidelines
• Ensures successful execution of global and regional product launches
• Understands and uses customer personas and buyer journeys to develop marketing strategy and plans
• Review and approve campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance
• Engage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy
• Establishes objectives for campaigns and channels, including customer meetings and events
• Provides measurable input to marketing and specialty processes, systems, and operational plans
• Able to work independently to understand root causes for a variety of unique and difficult issues
• Manages large, complex marketing initiatives of strategic importance involving cross-functional teams
• Foster and maintain a workplace culture respectful and supportive of individual differences
• Must work and interact effectively and professionally with and for others throughout various levels of the global organization
• Must maintain company values, policies and standards
• Must have effective oral and written communication skills
• Ensure that Cook’s Code of Conduct is considered in all business matters carried out on Cook’s behalf

Requirements:

• Bachelor's degree required in marketing, science or business
• Minimum of 10 years of relevant experience in strategic marketing
• Experience in developing effective marketing strategies and plans that drive business goals
• Global and domestic travel will be required
• Analytical and problem-solving skills with an operations mindset
• Experience working with sales and marketing teams
• Experience in brand management and product marketing