Senior Creative Design Manager

H&R Block is a tax services company providing help and inspiring confidence through human expertise and digital innovation. The Senior Creative Design Manager leads creative strategy, design vision, and execution across brand, organic, and paid marketing channels while managing a team of designers. The role partners with marketing, analytics, CRM, customer experience, and brand teams to create, test, and optimize customer-centered creative that supports acquisition, engagement, conversion, retention, and revenue goals.

Responsibilities:

• Lead the creative strategy, design vision, and execution across brand, organic and paid media marketing channels
• Manage and develop a team of designers through coaching, performance management, mentorship, and career development
• Partner with Performance Marketing and GTM leaders to create high-performing creative that supports acquisition, conversion, retention, and revenue goals
• Oversee the development of creative assets across paid social, display, video, search companion creative, email, and other digital marketing channels
• Establish and maintain creative standards, workflows, and best practices that improve quality, efficiency, and effectiveness
• Champion testing and optimization programs, leveraging customer insights, analytics, and performance data to continuously improve creative outcomes
• Collaborate with Content Strategy, Brand, Analytics, Customer Experience, and Marketing stakeholders to deliver integrated customer experiences
• Ensure creative assets align with brand guidelines while meeting channel-specific performance objectives and requirements
• Monitor industry trends, platform innovations, and emerging creative best practices to inform marketing strategies

Requirements:

• Bachelor's degree in Graphic Design, Marketing, Communications, Digital Media, or a related field
• 10+ years of experience in creative design, performance marketing creative, digital marketing, email design, or related disciplines
• 3+ years of people leadership experience, including managing and developing creative teams
• Demonstrated experience leading creative strategy and execution for paid media, performance marketing, and lifecycle marketing programs
• Strong understanding of paid social, display, digital advertising, email marketing, and customer journey best practices
• Experience leveraging analytics, testing results, and customer insights to optimize creative performance
• Proven ability to balance brand consistency with conversion-focused creative objectives
• Strong stakeholder management and cross-functional collaboration skills within a matrixed organization
• Exceptional communication, presentation, and creative storytelling abilities
• Proficiency with modern creative and design tools, including Adobe Creative Cloud, Figma, and related collaboration platforms
• Experience managing agency partners, external vendors, and creative production workflows preferred