Senior Manager - Product Marketing

GoDaddy provides tools and services that help entrepreneurs build and manage their businesses online. The Senior Product Marketing Manager will own go-to-market strategy for financial services offerings, including positioning, pricing, packaging, lifecycle campaigns, experimentation, research, and product launches.

Responsibilities:

• Develop and execute product marketing strategies for financial services offerings, including messaging, positioning, pricing, packaging, and content that drives customer engagement and sales enablement
• Lead customer lifecycle marketing programs, building targeted campaigns, audience segments, and ideal customer profiles that improve engagement, adoption, and cross-sell opportunities
• Design and run experiments across product surfaces to test messaging, offers, and features, using insights and performance data to optimize outcomes
• Support major product launches and independently lead go-to-market efforts for new products and features, partnering across teams to drive successful adoption
• Conduct customer, competitive, and market research, translating qualitative and quantitative insights into recommendations that inform messaging, positioning, pricing, and product strategy

Requirements:

• • 7+ years of product marketing experience, including 4+ years in SaaS and 2+ years in payments or financial services
• • Shown experience in customer lifecycle marketing, including campaign launches, audience development, ideal customer profiles, and product messaging and positioning that drives engagement
• • Strong understanding of small business customers, with experience conducting customer research, in-market testing, and developing insights that inform go-to-market strategies
• • Experience running experiments and testing within product surfaces to support data-driven decision making across self-serve and sales-led B2B motions
• • Track record of successfully launching new products and features, with the ability to thrive in fast-paced environments using a test-and-learn approach
• This position may be a hybrid or fully remote position, as decided by your manager. If designated as hybrid, you'll divide your time between working remotely from your home and an office location, so you should live within commuting distance. If designated as remote, you'll be working remotely from your home and may occasionally visit a GoDaddy office to meet with your team for events or meetings
• This position is not eligible to be performed in Alaska, Mississippi, North Dakota, or the Virgin Islands
• GoDaddy is not currently considering candidates for this role in California, Seattle, or NYC
• • Experience in pricing and packaging analysis
• • Experience marketing regulated or partner-delivered financial products
• • Deep customer empathy that influences both product and marketing efforts