Performance Marketing -Business Systems Analyst - Marketing Activations -Remote(Canada)

Role :- . Performance Marketing -Business Systems Analyst - Marketing Activations

Location :- Remote(Canada)

Job Description :-

• Support  Performance Marketing team on Marketing Activations, including the build, QA, and deployment of Marketing Email, Push, and NBO.

• Build, test, and deploy personalized and dynamic emails using AMP script, HTML, and CSS.

• Create and manage smart forms, landing pages, and automations in Automation Studio to streamline marketing workflows.

• Manage email list segmentation, targeting, and audience data imports, ensuring accuracy and compliance.

• Conduct HTML email QA across Outlook, Gmail, iOS, and Android, including validation of links, images, and tracking parameters.

• Collaborate with Marketing, Design, and Engineering teams to translate campaign briefs into requirements, user stories, and testable deliverables.

• Support ESP operations, including campaign scheduling, approvals, and tracking governance, such as UTM setup and link validation.

• Log, track, and resolve issues using Jira or Azure DevOps, and maintain QA checklists and regression documentation.