Federal Marketing Analytics and Insights Manager

Accenture Federal Services is hiring a Marketing Analytics and Insights Manager to strengthen its Marketing + Communications data and analytics program. The role leads data governance, measurement, reporting, and AI-enabled analytics to improve marketing performance and support decision-making across the business.

Responsibilities:

• Lead data strategy, governance, analytics, quality, and integration efforts to ensure accurate, consistent, and accessible marketing and communications data across multiple marketing platforms
• Oversee cross-channel tracking and measurement infrastructure, including knowledge about tracking links, foundational data lake or API-based integrations and reporting requirements
• Evolve and maintain the core marketing measurement framework, including standardized metrics, definitions, benchmarks and aligned data sources
• Develop dashboards, reporting frameworks, and analytics models that translate complex data into clear, actionable insights for marketers, leaders, and other senior stakeholders
• Analyze and evaluate real-time and overall performance, forecast trends, and guide strategic optimization using data-driven methodologies
• Advance AI-powered analytics, automation, and experimentation to improve efficiency, enhance targeting, and demonstrate measurable business impact
• Identify and synthesize key trends and insights that inform engagement strategies and strengthen marketing effectiveness
• Maximize and govern the CRM platform to ensure high data accuracy and enable comprehensive client intelligence and activity tracking

Requirements:

• Minimum 8 years of experience in marketing analytics, data strategy and governance, and performance measurement within a B2B or B2G environment, military or civilian
• Bachelor's degree
• Strong written and verbal communication skills, with the ability to present insights clearly to stakeholders at all levels
• Demonstrated ability to manage multiple projects in a deadline-driven environment
• Executive presence and strong stakeholder management skills within a matrixed organization
• Team-oriented and highly collaborative with strong interpersonal skills
• Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States
• Understanding of marketing disciplines across integrated campaigns, account-based marketing, content, web and digital, social, paid and earned media, advertising, recruitment marketing and event-based channels
• Working knowledge of Salesforce, Marketing Cloud, or similar CRM, and marketing automation platforms
• Familiarity with Adobe Analytics, Adobe Target, LinkedIn Campaign Manager, Sprinklr, HubSpot, Cvent, Greenhouse, and Power BI or other data visualization tools
• Experience with AI-powered analytics tools, automation frameworks, or marketing experimentation programs