VP, Product Management

IPSY is a beauty platform connecting brands, creators, and consumers through beauty membership offerings. The VP, Product Management will lead Product Management and UX, define and execute product strategy across web, mobile, and internal platforms, and scale product programs. The role also owns portfolio prioritization, customer growth, executive alignment, and product organization development.

Responsibilities:

• Own and evolve the multi-year product strategy across web, mobile, and internal platforms, translating IPSY’s business strategy into a clear, prioritized product point of view
• Define where IPSY plays and how it wins: identify high-leverage opportunities, weigh build/buy/partner trade-offs, and make the call on what not to pursue
• Serve as the connective tissue between the C-suite and the Product & UX organization, ensuring strategy drives the roadmap and roadmap execution reinforces strategy
• Champion IPSY’s “surprise and delight” brand promise in every strategic decision
• Own portfolio-level prioritization across the product organization, weighing business impact, ROI, and team capacity to sequence investment across programs and platforms
• Build and maintain a data-driven, transparent roadmap that aligns Engineering, Design, Marketing, Merchandising, and Operations around shared priorities
• Establish product portfolio reviews and decision frameworks that give executive leadership real-time visibility into trade-offs and progress
• Tie every roadmap bet to a clear line of business impact - revenue, retention, or margin
• Act as the authority on IPSY’s product suite and its current and future customers; own the end-to-end transaction funnel and customer journey across acquisition, activation, and retention
• Use data, qualitative research, and experimentation (A/B testing and beyond) to validate assumptions early, reduce risk, and continuously improve conversion and lifetime value
• Track competitive, consumer, and technology trends — including AI-enabled product experiences — to keep IPSY ahead of the market
• Guide the user experience and design strategy, ensuring products are intuitive, engaging, and solve real user problems
• Collaborate across the C-suite to align product strategy with company-wide priorities and growth targets
• Build trusted relationships with functional leaders to remove execution barriers and resolve cross-functional dependencies
• Represent Product in executive- and board-level conversations, translating strategy and portfolio health into clear, decision-ready narratives
• Recruit, develop, and retain a team of product leaders and managers capable of scaling with IPSY’s growth
• Build the frameworks, processes, and career paths that let the product organization scale efficiently as IPSY grows organically and through acquisition
• Foster a culture of ownership, rigor, and customer obsession across the product organization

Requirements:

• 12+ years building and scaling web, mobile, and internal platform product roadmaps, ideally in consumer, e-commerce, subscription, or marketplace businesses
• 10+ years in a senior product leadership role owning strategy for a multi-product portfolio
• Demonstrated experience building highly scalable products that drive growth and revenue at high velocity and volume
• Bachelor's degree required
• Track record of setting and defending a product strategy, including calling out what not to build
• Comfortable connecting product strategy to business outcomes and defending trade-offs to the C-suite and board
• Excellent judgement and design sensibility applied to vision, roadmapping, scoping, UX, and release planning
• Deep customer-focused mentality with a proven ability to build web, mobile, and physical product experiences that deliver an exceptional customer experience
• Fluency in conversion funnel optimization, retention, and lifetime value across subscription and e-commerce models
• Data-driven, with a demonstrated record of establishing metrics, experimentation practices, and decision frameworks that improve product and business outcomes
• Working knowledge of how AI and machine learning are reshaping personalization, recommendations, and product experiences in consumer and e-commerce businesses
• Excellent communication and leadership skills, with experience managing and aligning through influence across a C-suite and cross-functional peer group
• Skilled at translating complex product trade-offs into clear, executive-ready narratives
• Comfortable operating in ambiguity, treating obstacles as opportunities to build
• Track record of building and launching successful products customers love, in both scrappy/entrepreneurial and later-stage environments
• Seasoned player/coach, willing to roll up your sleeves where needed
• Must be legally authorized to work full-time in the U.S. without requiring current or future visa sponsorship
• preferably in Business Administration, Computer Science, Design/Human-Computer Interaction, or Economics